Mattel
Associate Manager, Product Marketing - Monster High
El Segundo, CALIFORNIA, United States
Sponsorship not specifiedDetected 6 days ago
Product StrategyBrand StrategyForecastingExcelLeadershipCommunicationCollaborationPublic SpeakingOrganizational SkillsMicrosoft Office
About the role
- Monster High is the #3 global doll property, with a passionate fanbase that spans kids, collectors, and alt-culture enthusiasts.
- We're looking for a hands-on, strategic product marketer to join the Monster High Global Brand Team as an Associate Toy Marketing Manager.
- Coordinate with regional commercial teams to align on and gain buy-in to global product strategies.
Responsibilities
- We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.
- We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
- Develop toy strategy by segment (core, premium, kid, adult collector,, etc.) and by channel.
- Own end-to-end product development, from early concept through launch readiness, collaborating closely with Design, Packaging, Development, and manufacturing partners.
- Manage toy pricing architecture and competitive positioning across the portfolio.
- Partner with leadership to build 3-5 year toy product roadmaps that balance innovation with refresh cycles.
- Lead consumer and competitive insights to inform product positioning, feature sets, pricing tiers, and differentiation strategy.
- Own business performance metrics including revenue, margin, SKU productivity, POS, etc.
- Prepare and deliver clear, strategic presentations to large, senior and cross-functional audiences
Requirements
- Comfort with P&L management at the brand or category level
- Ability to synthesize data and consumer insights into clear, actionable recommendations
- Proficiency in PowerPoint, Excel, Outlook, and Word
Nice to have
- 5+ years (3 years with MBA) experience in product marketing, brand marketing (on brand or agency side), franchise management/marketing, or a related discipline.
- MBA preferred but not required with the right experience.
Company info
- Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
- We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular that we own or license in partnership with global entertainment companies.
- Our offerings include toys, content, consumer products, digital and live experiences.
- Our products are sold in collaboration with the world's leading retail and ecommerce companies.
- Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
- Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
- Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
- Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day.
- We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
- Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
- Videos to watch:
- The Culture at Mattel
- Corporate Philanthropy
- We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.
This listing is sourced directly from Mattel's careers page and normalized into a canonical job model.