The National Football League
Manager, Consumer Insights & Research
New York, New York, United States
Sponsorship not specified$100k-$130kDetected 19 hours ago
StatisticsProject ManagementExcelVendor ManagementSPSSResearchLeadershipPublic Speaking
About the role
- This team informs and authors strategic plans, ensuring grounding in consumer preferences and behaviors, marketplace dynamics, and evolving business priorities.
- The Consumer Insights & Research function within the team focuses on uncovering strategic insights that inform optimization across all business units and stakeholders.
- They then generate robust insights tailored to informing key areas across the business.
Responsibilities
- Work with industry-leading research vendors to conduct qualitative and quantitative primary research initiatives that drive NFL fandom, deepen engagement, and create value for the League, the 32 Clubs, partners, and players.
- Leading insights related to broadcast, media consumption, and the game viewing experience, helping optimize how fans watch, engage with, and experience NFL content across platforms
- Developing insights that guide strategy, positioning, and product optimization for NFL media, including NFL+, with a focus on deepening fan engagement and informing future growth opportunities
- Own end-to-end management of research projects, including stakeholder alignment, objective setting, methodology selection, vendor management, survey and discussion guide design, analysis oversight, and final deliverables
- Partner with strategy and functional leads across the League to develop fan-centric plans and recommendations grounded in data and insight
- Manage multiple high-priority workstreams simultaneously, balancing strategic thinking with strong execution in a fast-paced environment
- Strong project management and relationship-building skills and the ability to effectively work with cross-functional project teams
- Drive to contribute both strategically and tactically
- At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success.
- The NFL is committed to building an inclusive work environment that reflects our incredible fan base.
Requirements
- 5+ years of relevant experience
- Ability to outline research objectives and quantitative surveys based on business questions and the analysis of prior insights bodies of work
- Experience synthesizing quantitative and qualitative research results and writing concise, creative, and insightful reports
- Experience presenting and effectively communicating insights to a variety of stakeholders
- Knowledge and proficiency with custom and syndicated media measurement tools
- Comfort working in a dynamic business environment where quick decision making is crucial
Nice to have
- Demonstration of strong people management skills strongly preferred
- Experience with a range of research methods preferred (e.g., segmentation, online surveys, ethnographies, one-on-one interviews, focus groups)
- Understanding of the application of various analytic techniques preferred (e.g., chi-square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, conjoint analysis)
- Broad familiarity with the sports and entertainment industry
- specific, deep understanding of the media and live events landscape a plus
- Bachelor's degree in Market Research, Business, Psychology, Anthropology, Sociology, Economics, Mathematics, Statistics, Data & Analytics or a closely related discipline, or equivalent professional work experience
- Master's degree preferred
- 40 plus hour work week in the New York office
Compensation
- $100,000 - $130,000 USD
Company info
- NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- We embody our core principles in every decision and action.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
- NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact
Apply directly at The National Football League →Create a free account for alerts like thisView The National Football League immigration profile
This listing is sourced directly from The National Football League's careers page and normalized into a canonical job model.