Vendelux

Vendelux

Growth Marketing Lead

New York, NY

Sponsorship not specifiedDetected 96 days ago
SQLA/B TestingSEOGoogle AdsMarketing AnalyticsHubSpotCRMGrowth MarketingLead GenerationLeadershipCollaboration

About the role

  • Events are one of the largest and most impactful marketing channels, yet historically one of the least measurable.
  • From identifying the highest ROI conferences to enabling targeted meeting programs, Vendelux helps companies turn events into a predictable and scalable growth engine.
  • You will set demand strategy and stay close to execution - directly managing one or two marketers while personally driving key programs and experimentation.

Responsibilities

  • Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and measurable pipeline growth aligned with business goals.
  • Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages
  • Build and scale ABM programs that deliver highly personalized engagement for target accounts.
  • Build and operate AI-assisted workflows across content creation and distribution, SEO/GEO/AEO experimentation and rapid campaign iteration and personalization - using AI tools and automation platforms
  • Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership.
  • Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI.
  • Vendelux https://vendelux.com/ is building the category-defining platform for event marketing intelligence.
  • Vendelux brings transparency and performance to this space - helping companies discover, evaluate, and optimize their event strategy with data.
  • This enables go-to-market teams to drive measurable ROI and maximize every event interaction.
  • We partner with many of the fastest-growing companies in the world, and our team includes leaders from Bain, ZoomInfo, Shutterstock, FanDuel, Compass, Airbnb, Forter and beyond.

Requirements

  • Experience scaling Series B/C companies
  • Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization.
  • Familiarity with CRM systems, marketing automation tools, and reporting dashboards.
  • 10+ years in B2B SaaS demand generation with a demonstrated track record of building scalable programs that drive measurable pipeline and revenue.
  • Expert use of: HubSpot, LinkedIn Campaign Manager, Google Ads, Google Tag Manager, and Meta Ads.
  • Proficient in using AI tools to automate and build content, and an interest in using AI to constantly improve outcomes
  • Strategic thinker with a builder's mindset who thrives in fast-paced, high-ownership environments
  • Comfortable operating with ambiguity
  • Ability to design segmentation strategies and personalization frameworks at scale.

Skills

  • Improve conversion rates across the entire marketing funnel
  • Work with Events & Community to amplify content campaigns

Compensation

  • Competitive base salary and bonus

Benefits

  • Competitive base salary and bonus
  • Healthcare covering medical, dental and vision
  • Unlimited PTO plus two company-wide shutdowns during the July 4th week and the Christmas - New Years week
  • The ideal candidate has successfully scaled integrated demand programs in a fast-growing B2B SaaS or AI-native technology company, at the series B or C level.

Company info

  • Our platform powers thousands of event decisions by delivering proprietary, AI-driven insights across hundreds of thousands of events globally.
  • At the core of our platform is a robust ecosystem of event organizer partnerships - where organizers share first-party data, enabling richer insights for customers while receiving benchmarking and audience intelligence in return.
  • In addition, Vendelux Meetings extends our platform by turning insights into pipeline - using AI to identify high-value attendees and proactively book 1:1 meetings between our customers and their ideal prospects at events.
  • Founded in 2021, Vendelux is a Series B SaaS company backed by top-tier investors including FirstMark.
  • We are open to great people from non-traditional backgrounds.
  • We are committed to

Equal opportunity

  • equal opportunity workplace.

Visa & Work Authorization

  • r, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status
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This listing is sourced directly from Vendelux's careers page and normalized into a canonical job model.