Caseware

Manager, Paid Media

Toronto, ON · Full-time

Work authorization requiredDetected 44 days ago

Data AnalysisA/B TestingProject ManagementGoogle AdsHubSpotSalesforceGoogle AnalyticsFinancial AnalysisAccountingCommunicationFinancial Reporting

About the role

While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
Salary Range: The annual base salary for this position is between $90,000 CAD and $100,000 CAD per year.
Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location.

Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
Manage and optimize global campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels, with direct execution ownership across North America, EMEA, and APAC.
Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities.
Lead and execute A/B testing strategies to improve campaign performance.
Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects
Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution.
Your contributions directly affect how our clients manage financial processes and drive their success. ▪️Recognition and rewards matter to us.
Work on international projects and collaborate with a diverse, global team.

5+ years of experience in paid media, preferably in B2B SaaS or tech.
Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar.

The annual base salary for this position is between $90,000 CAD and $100,000 CAD per year.
Actual pay within the listed range will be determined based on factors such as transferable skills, relevant experience, market conditions, and primary work location.
We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance. ▪️We offer competitive compensation, including a competitive salary and comprehensive benefits ▪️We are driven by impactful work.

Familiarity with the accounting or audit industry is a bonus, but not required.
This role is also eligible for discretionary bonus and/or commission, as well as other benefits.

Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments.
With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date.
We welcome and encourage candidates of all backgrounds to apply.
Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at talent@caseware.com.
We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions. ▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team. ▪️Work-life balance is important to us.

This listing is sourced directly from Caseware's careers page and normalized into a canonical job model.