Emoneyadvisor Review

VP, Growth Marketing

Remote, United States · Vp

Sponsorship not specified$202k-$263kDetected 26 days ago

Data VisualizationSEOSEMSalesforceGrowth MarketingSalesBusiness DevelopmentOutbound SalesBudgetingPerformance ManagementLeadershipCommunication

About the role

This role will be responsible for campaign strategies and execution, as well as analysis and reporting, driving ROI and efficiency in our content, demand and retention processes.
Identify and propose new media channels, growth strategies, and tactics.
Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration).

model and set performance targets across channels and ensure teams have access to insights to optimize marketing performance.
Collaborate with Sales leadership to establish alignment in processes for tracking, reporting, and actioning leads from sales hand-off through conversion.
Support Head of Marketing in strategic planning, reverse waterfall exercise for goal setting, and budget planning and management process.
Create and execute a digital strategy to support the company's business objectives including improving SEO/SEM efforts and paid social campaigns such as LinkedIn and other paid targeting via cost per lead tactics.
Use digital metrics (e.g. site traffic, conversion rates) to test online performance and optimize marketing expenses.
Set lead goals and stage/conversion rates in the demand waterfall, measure and optimize results.
Oversee creation of integrated marketing campaigns; drive inbound and outbound digital and partner marketing tactics.
Collaborate with sales development and sales to establish, implement, and maintain lead to revenue processes aligned to business goals and GTM strategy.
Trusted partner to sales Strong manager and natural leader with demonstrated experience managing cross-functional teams.

Oversee a robust events strategy that includes tradeshows, webinars, hosted VIP events, and an annual Summit with an eye toward performance reporting and ROI.
The salary range for this position is $202,000 - $263,000; commensurate salary to be determined based on skills, professional background and expertise.

This position is also eligible, pursuant to applicable eMoney policies, for the annual bonus program, retirement contributions, health insurance, sick leave, parental leave and paid time off.

This listing is sourced directly from Emoneyadvisor Review's careers page and normalized into a canonical job model.