Daniel Defense Llc

CHANNEL MARKETING TRADE SHOW MANAGER

Black Creek, GA

Sponsorship not specifiedDetected 46 days ago

Product StrategySalesBusiness DevelopmentLead GenerationBudgetingLogisticsVideo ProductionLeadershipCommunicationCollaboration

About the role

This is primarily a trade show and events role, with a supporting channel and field merchandising component.
The work is roughly 60% trade show and event strategy and execution, and 40% dealer/channel marketing that extends the show experience into the field.
Essential Functions Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies, and procedures.

Develop strategic plans for each event, including pre- and post-show evaluation of success against defined objectives.
Build and maintain a trade show ROI modeling platform with quarterly review summaries to measure impact and guide future investment.
Partner with the creative team to deliver best-in-class booth presentation, product display, and brand storytelling that represents core brand needs at every show.
Manage booth design, logistics, freight, setup and teardown, staffing plans, and vendor relationships for all selected events.
Maintain a unified, integrated event calendar that consolidates activations to maximize coordination, reduce overlap, and amplify impact.
Manage event content production schedules in coordination with the broader marketing team.
Establish and implement merchandising collateral and visual standards that support omni-channel programs.
Support stocking dealer programs and coordinate incentivized programs such as dealer days and training support to drive product adoption through partner networks.
Partner with Product Strategy Manager and NPD to align channel activations with go-to-market launches and ongoing business needs.
Product & Sales Enablement Develop and deliver event-focused product training and talking points for booth staff, sales teams, dealers, and distributors.

This list is not intended to be an exhaustive list of responsibilities, duties, and skills required of personnel in this job.
Must be able to lift and carry awkward items weighing 50 pounds (booth components, displays, and event materials).
Must be able to work in a manufacturing environment, including working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Equip field teams with the merchandising tools and sales materials needed to carry the brand message consistently.

This listing is sourced directly from Daniel Defense Llc's careers page and normalized into a canonical job model.