Improvado
Head of Product Marketing
San Francisco, CA, United States
Sponsorship not specifiedDetected 1534 days ago
Data EngineeringProduct ManagementProduct StrategyProject ManagementMarketing AnalyticsSalesLeadershipCommunicationCollaborationPublic Speaking
About the role
- Improvado is committed to Empowering marketing teams to make business decisions through data simplification.
- Today, data lives in many different siloes and business users need to rely on scarce technical resources in order to get the answers they need to do their job effectively.
- We value diversified experience and opinion and we know that makes us greater than the sum of our parts.
Responsibilities
- Own executive relationships across sales, marketing, product, and strategy to shape Improvado's go-to-market efforts and corporate direction
- Lead all cross-functional stakeholders (sales, product management, marketing, enablement, strategy) to launch new products and capabilities
- Continuously develop core product marketing deliverables, including positioning, core messaging, naming, sales tools and collateral, case studies, and revenue enablement, in service of winning deals
- Create product positioning and messaging for Improvado's products, services, and solutions.
- Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc.
- Create sales tools and collateral including presentations, datasheets, case studies, demo videos, and white papers. Train and support Improvado's global sales team and channel partners to articulate product positioning and advantages.
- Partner with the Improvado demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness with key enterprise buyers.
- Sit at the center of sales enablement and content creation, working in collaboration and driving strong relationships between product marketing and sales, web, digital, product management, community and support teams
- Ensure that the team is developing differentiated messaging, positioning, and value propositions for partner and consumer-facing Marketing Analytics products/solutions
- Lead product launches, set competitive positioning, manage marketing support for the Improvado's product lines
Requirements
- 7+ years of product marketing experience for a B2B SaaS organization that targets a primarily enterprise customer base.
- The ideal candidate will have experience either working with data-driven solutions targeting marketing and product buyers at both executives, managers and users.
- 5+ years of experience in MarTech/AdTech and Marketing Analytics Space
- Proven experience launching new products and growing to a mature business
- Track record of delivering impactful sales enablement content and programs
- Experience creating and evolving world-class competitive intelligence programs
- High level of discipline, attention to detail, and ability to meet deadlines in a fast-paced environment while still maintaining a high-level of accuracy
Company info
- Shape our competitive position in the market by delivering win/loss reporting, representing the voice of the customers/influencers, and providing market intelligence to other functions
- At Improvado, we are extremely curious, open, and hard-working.
- We are looking for a Head of Product Marketing to join our core Marketing team.
Apply directly at Improvado →Create a free account for alerts like thisView Improvado immigration profile
This listing is sourced directly from Improvado's careers page and normalized into a canonical job model.