Calendly
Senior Director, Growth Marketing
Remote - US · Director · Full-time
Sponsorship not specified$252k-$316kDetected 33 days ago
Data VisualizationA/B TestingStakeholder ManagementSEOSEMHubSpotMarketoGoogle AnalyticsCRMGrowth MarketingLead GenerationForecastingLeadershipCommunicationCollaborationAdaptability
About the role
- Millions of people already rely on Calendly, and we're still in the midst of exciting product growth - it's a fantastic time to join us.
- Everything you'll work on here will accelerate your career to the next level.
- A day in the life of a Senior Director, Growth Marketing at Calendly What's so great about working on Calendly's Growth Marketing team?
Responsibilities
- The Growth marketing team is key to both optimizing our scheduling funnel while building new funnels for our new products.
- We are seeking an experienced and strategic Senior Director of Growth Marketing to lead our customer acquisition, retention, and revenue growth initiatives across digital and lifecycle channels.
- This leader will be responsible for building and scaling data-driven marketing strategies that accelerate growth, optimize funnel performance, and maximize customer lifetime value.
- They will own web, lifecycle marketing and upper funnel acquisition.
- This role will partner cross-functionally with Product, Sales, Brand, Analytics, and Finance teams to deliver integrated growth programs aligned with company goals.
Requirements
- 10+ years of progressive experience in growth marketing, demand generation, or performance marketing.
- 5+ years of leadership experience managing high-performing marketing teams.
- Proven success scaling customer acquisition and retention programs in fast-paced, high-growth environments.
- Deep expertise in paid media, lifecycle marketing, funnel optimization, and attribution.
- Experience managing significant marketing budgets and delivering measurable ROI.
Nice to have
- Strategic thinker with strong execution capabilities.
- Highly data-driven with a bias toward action and experimentation.
- Collaborative leader who thrives in cross-functional environments.
- Adaptable and comfortable navigating ambiguity in evolving business environments.
- Have an analytical and experimental mindset
- Current geographic zones are as follows:
- Tier 1: San Francisco, CA, San Jose, CA, New York City, NY
- Tier 2: Chicago, IL, Austin, TX, Denver, CO, Boston, MA, Washington D.C., Philadelphia, PA, Portland, OR, Seattle, WA, Miami, FL, and all other cities in CA.
Skills
- Identify and prioritize new growth opportunities through testing, experimentation, and channel expansion.
- Improve customer lifetime value through segmentation, automation, and upsell/cross-sell initiatives.
- Own the website end to end
- Define goals and a roadmap to achieve them
- Experiment to improve conversion rates
- Ensure the website is a highly optimized revenue driver but also an incredible experience as the front door to our brand
- Oversee paid acquisition channels including paid search, paid social, affiliate, display, SEO, and partnerships.
- Evaluate and scale emerging acquisition channels.
- Establish a culture of experimentation through A/B testing and performance optimization.
- Analyze funnel performance, attribution, and cohort behavior to identify growth opportunities.
- Leverage data insights to inform strategic decisions and improve marketing efficiency.
- Foster a performance-driven culture focused on accountability, innovation, and continuous improvement.
Compensation
- Lead annual and quarterly growth planning, forecasting, and budget allocation.
Benefits
- The ideal candidate combines strategic vision, analytical rigor, and team leadership, with a proven track record of driving measurable business results in high-growth environments.
Company info
- Notice at Collection
- This role may require occasional travel for company events, team collaboration, or offsites.
- If you want to learn, grow, and do the best work of your life alongside the best people you've ever worked with, then we hope you'll consider allowing Calendly to be a part of your professional journey.
- At the same time we are sprinting to launching multiple new products this year.
- We move fast, think boldly, and are deeply committed to telling stories that matter - and we're looking for a leader to help us do it at scale.
- If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please let your Recruiter know when first connecting with them.
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