e.l.f. Beauty

e.l.f. Beauty

Sr. Manager, Integrated Marketing Communications, New Verticals

New York, NY · Senior · Full-time

Sponsorship not specified$110k-$140kDetected 70 days ago
Content MarketingContent CalendarsWritingInfluencer MarketingCommunicationOrganizational Skills

About the role

  • You'll wear multiple hats, move at e.l.f. speed, and balance strategic thinking with hands-on execution.

Responsibilities

  • Collaborate across the e.l.f.iverse: Serve as the integrated marketing flywheel lead - connecting social, influencer, PR, community, commerce and experiential into one seamless ecosystem designed to drive measurable ROI, business growth and real-time optimization.
  • Build the brand in culture: Help shape the voice, personality, and cultural identity of the brand through integrated marketing across social, influencer, PR, partnerships, events, community, and earned storytelling.
  • Own social strategy: Lead social strategy and day-to-day execution across TikTok, Instagram, YouTube, and emerging platforms.
  • Partner cross-functionally with Creative and agencies to develop platform-native content and compelling creative briefs.
  • Drive influencer marketing: Build and execute creator strategies across paid and organic, partnering closely with influencer agencies and key stakeholders.
  • Manage creator relationships: Oversee creator partnerships, product seeding, campaign coordination, and performance tracking to ensure impactful execution and measurable results.
  • Lead PR + experiential moments: Partner closely with PR teams and external partners to maximize earned media, cultural conversation, and brand buzz.
  • You're passionate about expanding new audiences while going deep with subcultures and communities that shape culture, identifying whitespace opportunities that unlock relevance, drive revenue, and long-term brand growth.
  • Lead social strategy and day-to-day execution across TikTok, Instagram, YouTube, and emerging platforms.
  • Build and execute creator strategies across paid and organic, partnering closely with influencer agencies and key stakeholders.

Requirements

  • It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job.

Compensation

  • Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day

Benefits

  • 6-8 years of experience across integrated marketing, communications, social, and influencer marketing (bonus points for beauty, fashion, or CPG experience).

Company info

  • https://www.elfbeauty.com/work-with-us
  • Help shape the voice, personality, and cultural identity of the brand through integrated marketing across social, influencer, PR, partnerships, events, community, and earned storytelling.
  • Translate consumer insights, trends, and platform behaviors into timely, relevant marketing moments, while identifying whitespace opportunities and emerging cultural conversations before everyone else does.
  • We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5.
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This listing is sourced directly from e.l.f. Beauty's careers page and normalized into a canonical job model.