Burson
Account Executive, Earned Media - Health & Wellness
New York, New York, United States
Sponsorship not specified$35k-$75kDetected 5 days ago
SalesAccount ManagementFDA RegulatoryResearchLeadershipCommunicationCollaborationOrganizational Skills
About the role
- Assist with media relations activities, including media list development, reporter research, pitching, follow‑ups, and coverage tracking.
- Monitor news, industry trends, competitor activity, and reporter coverage to identify proactive story opportunities and media insights.
- Coordinate internally to align earned media efforts with overall communications goals.
Responsibilities
- Draft, edit, and proofread earned media materials such as press releases, media pitches, backgrounders, fact sheets, Q&As, briefing documents, and spokesperson prep.
- Participate in client meetings and support follow‑up communications.
- Strong interest in earned media, storytelling, and media relations, with a desire to build relationships with journalists, editors, and influencers.
- Strong written and verbal communication skills, with the ability to draft media materials, pitches, briefing documents, and client communications.
- Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines in a fast-paced agency environment.
Requirements
- 1-2 years of experience in public relations, media relations, or communications.
Nice to have
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, English, or a related field preferred.
- Familiarity with media monitoring and media database tools such as Cision, Muck Rack, Meltwater, or similar platforms is a plus.
Compensation
- $35,000 - $75,000 USD
- The base salary for this position at the time of this posting may range between:
Benefits
- Interest or experience in health, wellness, pharmaceutical, or life sciences communications.
- Familiarity with healthcare regulations, FDA guidelines, or MLR review processes is a plus.
- Ability to research healthcare trends, client industries, competitive landscapes, and media opportunities to support strategic recommendations.
- Passion for healthcare and wellness communications and a desire to help tell stories that educate, inspire, and positively impact patients, healthcare professionals, and communities.
- Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders.
- Support the day‑to‑day execution of earned media programs for health and wellness clients, with a primary focus on pharmaceutical accounts.
- Support development of coverage reports, media recaps, and performance summaries.
- Help prepare materials for and support participation in press briefings, interviews, medical congresses, and media events.
- Support Medical, Legal, and Regulatory (MLR) review processes in compliance with FDA and client requirements.
Company info
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
- For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
- More about the role:
- Burson, part of WPP, is the global communications leader built to create value for clients through reputation.
- With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future.
- When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
- WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- For more information, visit WPP.com
- Burson is seeking an Account Executive, Earned Media to support day‑to‑day media relations programs for our health and wellness clients, with a strong emphasis on pharmaceutical brands and regulated healthcare communications.
- This role is ideal for an early‑career public relations professional who is eager to build a strong foundation in earned media developing story ideas, pitching reporters, securing coverage, and supporting media engagement that drives awareness and credibility for complex brands.
- The Account Executive will work closely with media relations leads, account leadership, and subject‑matter experts to execute earned media programs that align with client business objectives, comply with regulatory standards, and deliver measurable impact.
- WPP) is the trusted growth partner for the world's leading brands.
Equal opportunity
- Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
This listing is sourced directly from Burson's careers page and normalized into a canonical job model.