AppDirect

Director, Media & Relations

San Francisco, United States · Director · Contract

Sponsorship not specified$170k-$200kDetected 6 days ago

Project ManagementResearchLeadershipCommunicationCollaborationOrganizational Skills

About the role

As Media Relations Director, you'll shape and execute our earned media strategy, working directly with executives to land stories in top-tier business and technology outlets.
We're looking for someone with deep journalist relationships, sharp instincts, and the ability to turn company moments into compelling coverage.
If you want a seat at the table-not a seat at an agency-this is it.

Own the full media relations function end-to-end-strategy through execution
Develop and drive a proactive, calendar-driven PR program aligned with product launches, company milestones, and brand priorities
Manage inbound media inquiries with speed and sound judgment
provide real-time support during media engagements
Maintain and grow a robust network of journalist relationships across business, tech, and trade media

10+ years in PR/media relations, ideally a mix of agency and in-house experience
You have real, working relationships with reporters at major business and tech outlets (e.g., TechCrunch, WSJ, Forbes, relevant industry trades).

Background in B2B tech, SaaS, or enterprise software strongly preferred
Native news instincts.
You know what makes a story, how to frame it, and when to strike
Comfortable working directly with C-suite
Strong project management and organizational skills
Exceptional writing and editing abilities-press releases, pitches, bylines, talking points
Experience with analyst relations a plus, but not required-you'll learn our program
Proficiency with media databases (Cision, Muck Rack, etc.), monitoring tools, and Google Workspace

Monitor news cycles and identify rapid-response opportunities to insert our POV into relevant conversations
Be the kind of PR pro who can pick up the phone and get a reporter's attention-not just send cold emails
Track journalist beats, interests, and coverage patterns to personalize outreach and increase hit rates
Align media narratives with analyst positioning and ensure consistency across external audiences
Support analyst report cycles and inquiries as needed
Position our leaders as credible voices on industry trends, innovation, and company mission
Track and report on media coverage quality, volume, sentiment, and share of voice vs. competitors
Provide regular updates to leadership on PR program performance and media landscape insights
Use media monitoring tools to stay ahead of relevant news and competitive activity
Work with Legal and HR on sensitive communications when needed

The salary band listed above reflects the expected annual base salary or OTE (on-target earnings) for this role at AppDirect and may be subject to change.

In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits.

About AppDirect
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world.
AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.
We power millions of subscriptions worldwide for organizations.
We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world

This listing is sourced directly from AppDirect's careers page and normalized into a canonical job model.