Sunset Magazine

Editor, Content innovation

Los Angeles, CA

Sponsorship not specified$80k-$110kDetected 189 days ago

SparkAdobe Creative SuiteCanvaProject ManagementSEOContent MarketingGoogle AnalyticsShopifyEpicResearchOrganizational Skills

About the role

This role is central to our mission of innovating content creation for both print and digital platforms while maximizing engagement and monetization opportunities.

Develop and produce high-quality, AI-powered editorial products such as Special Interest Publications (SIPs) and digital stories, e.g., Epic Western Gardens or Modernism Week, Best Homes in the West and other SIPs.
Create high-volume, SEO-friendly stories optimized for traffic growth using archival materials, real-time trends, and keyword research.
Collaborate with editorial and design teams to ensure AI-driven content maintains Sunset's brand voice and quality standards.
Mine Sunset's 125-year archive of books and magazines to create new content, repurpose legacy material, and craft bespoke editorial projects that celebrate our history while meeting modern demands.
Spearhead the use of AI tools to produce, write, and build bespoke and automated editorial products.
Identify and implement cutting-edge AI technologies and workflows to optimize productivity and content quality.
Drive website traffic growth through targeted AI-driven content strategies, focusing on top keywords and audience demand.
Develop and execute strategies to convert page views into revenue through programmatic advertising, direct-sold ad deals, and ecommerce.

Proven experience in AI-driven content creation, digital publishing, or related fields.
Strong project management and organizational skills with a track record of meeting deadlines and KPIs.
Ability to analyze data and use insights to inform content strategy and editorial decisions.
Experience with ecommerce platforms like Shopify and third-party retail channels like Amazon and Ingram Spark.
Proficiency in creative tools (e.g., Adobe Creative Suite, Canva) for product development and design collaboration.
If you are a forward-thinking AI enthusiast with a passion for digital storytelling, audience growth, and innovation, we'd love to hear from you!
Deep understanding of SEO best practices and tools (e.g., Google Analytics, SEMrush, Ahrefs).
Fluency with AI-powered content platforms (e.g., OpenAI, Jasper, Copy.ai, or similar).
Experience in editorial production, including building long-form content, SIPs, or newsletters.
Knowledge of the Western lifestyle, home and design, gardening, cultural and historical relevance, and travel themes central to Sunset's brand.

Strong storytelling and packaging skills.
Familiarity with programmatic advertising and audience monetization strategies.
Background in archival research and storytelling with a passion for revitalizing legacy content.
The salary range is $80,000-110,000 annually.
Revitalize and enhance legacy content, such as the Western Garden Book, with AI capabilities.
Stay abreast of current best practices in AI-driven content creation, SEO, and audience growth.

This listing is sourced directly from Sunset Magazine's careers page and normalized into a canonical job model.