Substack
Growth Marketing Manager
San Francisco (HQ) · Full-time
Sponsorship not specified$170k-$210kDetected 48 days ago
SQLGrowth MarketingPerformance MarketingRecruitingLeadership
About the role
- This is Substack's first dedicated paid acquisition hire.
- Head of Growth and operate as a key member of the growth team at a pivotal moment:
- we have strong organic momentum, a proven gifting and referral flywheel within the existing user base, and now we're ready to scale growth beyond it.
Responsibilities
- Own paid acquisition end-to-end: strategy, execution, optimization, and reporting across Meta, Google UAC, YouTube, TikTok, podcast, and emerging channels
- Design and run rigorous experiments to find efficient CAC on net-new users - people who have never been on Substack before
- Build and manage our MMP infrastructure including deferred deep linking, in-app event tracking, and ad platform integrations
- Partner with creator partnerships to develop first-party ad creative featuring Substack writers, and establish the playbook for creator-led paid campaigns
- Build and maintain lookalike audience pipelines, working with our data team to turn high-quality install cohorts into scalable targeting seeds
- Develop a clear framework for CPI targets and payback windows grounded in install-cohort LTV data, and evolve it as we learn
- Collaborate with product on the new user onboarding experience, particularly the deferred deep link personalization flow that connects ad creative to first app experience
- Own budget pacing and efficiency reporting, and communicate performance clearly to leadership
- Eventually hire and develop a small team as the function grows
- We're seeking people passionate about enabling independent expression and building a better business model for creators.
Requirements
- 5-8 years of experience in performance marketing or paid user acquisition, with meaningful time spent at a consumer subscription app or subscription media product
- Final offer amounts are determined by multiple factors including candidate experience and expertise.
Nice to have
- experience with podcast and influencer-driven acquisition is a plus
- Deep channel expertise across Meta and at least one other major channel (Google UAC, YouTube, TikTok)
- Hands-on experience with an MMP (AppsFlyer strongly preferred) including attribution setup, deferred deep linking, event schema design, and fraud prevention
Compensation
- Substack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits.
- Our cash compensation range for this role is $170,000-$210,000.
Company info
- Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform.
Equal opportunity
- Substack is an equal opportunity employer.
Apply directly at Substack →Create a free account for alerts like thisView Substack immigration profile
This listing is sourced directly from Substack's careers page and normalized into a canonical job model.