Statestreet

Wealth Services Product & Lifecycle Marketing, VP

Boston, Massachusetts · Vp

Sponsorship not specified$110k-$189kDetected 5 days ago

Stakeholder ManagementOKRsContent MarketingSalesLeadership

About the role

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Own Wealth Services product marketing strategy aligned to OKRs and growth priorities, with a focus on adoption, pipeline contribution, and client outcomes
Define and maintain positioning frameworks, including segment-specific value propositions, messaging hierarchies, and proof points
Lead competitive and market analysis to inform positioning and go-to-market decisions
Define and maintain priority client segments and personas (e.g., RIAs, private banks, wealth platforms, intermediaries), including needs, buying triggers, and decision dynamics
Develop and scale persona-led content strategies aligned to client priorities and pain points
Partner with Sales and Product to refine personas using client feedback, win/loss insights, and market trends
Own the Wealth Services product content system, structured around client personas, buying stages, and lifecycle moments from awareness through adoption and expansion
Partner with Digital and UX teams to shape the end-to-end Wealth Services digital experience, particularly website structure and conversion paths
Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability.

Adoption and usage
Expansion and cross-sell opportunities
10+ years in product marketing, go-to-market strategy, or lifecycle marketing within financial services, fintech, or B2B technology
5+ years direct experience in wealth management / wealth technology (e.g., platforms, custodians, RIAs, private banks, broker-dealers)
Proven experience in product positioning, messaging, and content strategy for complex offerings
Strong experience partnering with Digital and UX teams to improve content journeys and conversion
Track record of delivering successful product launches and growth initiatives
Experience operating in a regulated environment, working with compliance and legal

Translate complex platform capabilities and AI-led innovation into clear, differentiated narratives tailored by client segment
Act as a trusted advisor to Wealth Services leadership on messaging, prioritisation, and go-to-market strategy
Translate segmentation into targeted messaging frameworks and use-case narratives by audience and buying stage
Embed persona thinking across product marketing, digital journeys, campaigns, and sales enablement
Website and solution pages, UX copy, and journey-based content modules
Product explainers, demos, and video scripts
Sales enablement materials (decks, one-pagers, FAQs, talk tracks, battlecards)
Case studies, client outcomes, and partner narratives
Translate technical platform capabilities into simple, compelling, client-relevant stories
Establish content governance ensuring consistency, clarity, and compliance across all outputs
Influence information architecture, page hierarchy, UX flows, and storytelling frameworks
Ensure digital journeys are persona-aware, with tailored pathways, messaging, and content by segment and use case

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This listing is sourced directly from Statestreet's careers page and normalized into a canonical job model.