FanDuel

Campaign Strategy Director

New York City · Director

Sponsorship not specified$146k-$183kDetected 2 days ago

FlutterStrategic CommunicationsOnboardingLeadershipCommunicationCollaborationProblem SolvingPublic Speaking

About the role

Our roster has an opening with your name on it
FanDuel is seeking a Campaign Strategy Director to join our Sportsbook Campaign Strategy team.
You'll be responsible for translating insights and commercial objectives into compelling campaign strategies and creative briefs, ensuring alignment with our brand identity and business goals.

In this role, you will develop and execute marketing campaign strategies that drive business growth across FanDuel's key verticals, working closely with cross-functional partners including product, creative, commercial, and analytics teams.
This is a strategic leadership position where you will drive campaign effectiveness, own measurement strategies, and lead continuous improvement in how we plan, execute, and learn from our marketing initiatives.
Develop and evolve campaign strategy based on commercial objectives and market insights, ensuring alignment across all marketing verticals and sports moments.
Own the translation of commercial objectives and customer insights into strategic, high-impact creative briefs that guide all campaign development and ensure consistent quality and brand alignment.
Own the planning and flawless execution of major tentpole campaigns rooted in customer insights and commercial objectives, with clearly defined KPIs and success metrics
Deliver post campaign analysis and data-driven learnings, translating insights into actionable recommendations that optimize future campaigns and drive continuous improvement.
Act as a key marketing liaison for product integrations across multiple teams, working hand-in-hand with Commercial, Product, and Creative Ops to deliver the best customer experience.
Cross-functional collaboration - Experience leading cross-team efforts to establish and maintain a cohesive communications strategy across the customer lifecycle.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company.
8+ years of experience in campaign strategy and/or brand marketing either with top-tier consumer brands or agencies

We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel

We offer amazing benefits above and beyond the basics.
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
This role includes paid personal time off and 14 paid company holidays.

FanDuel Group is the premier mobile gaming company in the United States and Canada.
Group consists of a portfolio of leading brands across mobile wagering including:
America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform.
FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland.
The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the
This ensures operational flexibility and allows the Company to meet evolving business needs.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!".

If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.

rtunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status,

This listing is sourced directly from FanDuel's careers page and normalized into a canonical job model.