Fiserv

Vice President, Adoption Marketing and Automation

Remote, Florida · Exec

Sponsorship not specifiedDetected 1 day ago

A/B TestingProduct ManagementProduct StrategyHubSpotSalesforceMarketoCustomer SuccessLeadershipCommunication

About the role

The Vice President, Adoption Marketing and Automation is responsible for developing and executing enterprise adoption marketing strategies that drive client, consumer, and associate engagement across Digital Banking, Payments, Card, and Financial Institution solutions.
This executive leader owns the vision, strategy, execution, and continuous optimization of automated marketing programs, client adoption initiatives, lifecycle communications, and marketing technology platforms designed to accelerate product awareness, activation, utilization, retention, and revenue growth.
The role partners closely with Product, Sales, Client Success, Professional Services, Analytics, and Technology organizations to create scalable, data-driven engagement programs that maximize client value realization and improve product adoption outcomes across the Financial Institution portfolio.

Develop and lead enterprise-wide adoption marketing strategies that increase consumer and business utilization of digital banking, payments, and financial technology solutions.
Build integrated marketing programs that support client onboarding, product launches, feature adoption, engagement, retention, and cross-sell objectives.
Drive segmentation strategies and personalized engagement approaches across Financial Institution client portfolios.
Own marketing automation strategy, platforms, and processes supporting lifecycle communications and customer engagement.
Lead development of automated onboarding, nurture, activation, retention, and re-engagement campaigns.
Utilize behavioral, transactional, and product-usage data to optimize automated customer experiences.
Drive continuous testing, experimentation, and campaign optimization. Client Adoption & Growth
Partner with Financial Institutions to improve digital banking and payments adoption among consumers and businesses.
Develop programs that enhance customer engagement, transaction growth, and revenue realization.
Support commercialization and go-to-market initiatives by embedding adoption strategies into product launches and client implementations. Analytics & Performance Optimization

Bachelor's degree in Marketing, Business, Communications, Finance, or related field.
12+ years of progressive experience in marketing, digital banking, payments, fintech, customer engagement, or client growth leadership.
7+ years leading large-scale marketing, adoption, customer success, or automation teams.
Strong understanding of Financial Institutions, Banking, Payments, Credit Union, or FinTech ecosystems.
Experience managing executive-level client relationships.
MBA or advanced degree.
Experience with Salesforce Marketing Cloud, Marketo, Adobe Campaign, HubSpot, Eloqua, or similar technologies.

Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.

Knowledge of digital banking, payments, card services, P2P, bill pay, account opening, and financial wellness solutions.
Oversee creation of client-facing campaigns, toolkits, digital assets, educational content, webinars, and enablement programs.

If you want to make an impact on a global scale, come make a difference at Fiserv.

Fiserv is proud to be an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, disability, protected veteran status, or any other category protected by law.
If you have a disability and require a reasonable accommodation in completing a job application or otherwise participating in the overall hiring process, please contact AskHR.US@fiserv.com.
Please note our AskHR representatives do not have visibility to your application status.

This listing is sourced directly from Fiserv's careers page and normalized into a canonical job model.