Goodrx
Sr. B2B Growth Marketing Manager
Remote USA · Senior
Sponsorship not specified$121k-$193kDetected 30 days ago
iOSAndroidSQLProject ManagementSEOEmail MarketingContent MarketingSalesforceGrowth MarketingLead GenerationResearchLeadershipCommunicationCollaboration
About the role
- The GoodRx B2B Marketing team seeks a Sr.
Responsibilities
- Build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience
- Build and run integrated demand generation programs across paid, organic, email, and partner channels
- Build and manage quarterly campaign calendars and multi-channel plans tied to business goals
- Partner with business stakeholders, content marketing, brand marketing, and event marketing to understand priorities and proactively develop campaigns against them
- Lead generation strategy and execution
- Own end-to-end B2B campaign creation and management across channels: paid, organic, email, and syndicated channels
- Drive B2B marketing lead generation strategy, planning, and execution
- Lifecycle marketing and lead nurturing
- Build and manage multi-channel email programs that nurture contacts and move prospects through the funnel
- Partner with internal teams on email marketing, website content, social media, product launches
Requirements
- 8 to 10 years of experience leading and managing B2B demand generation campaigns
- 6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting
- Experience working closely with Sales and Commercial teams
- Experience managing budgets, pacing, and performance reporting across large and complex campaigns.
- 1-2 years people management experience
- Bachelor's degree
- Excellent project management, communication, presentation, and cross-functional collaboration skills.
- Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels
- Focus on commercial value creation and measurable ROI
- Proven ability to drive projects independently and proactively
Nice to have
- Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets
Skills
- Define and refine ideal customer profiles (ICP) across segments
- Manage lead retrieval for conferences and trade shows
- Own the MQL-to-SQL handoff framework
- Leverage AI tools and modern marketing strategies to increase efficiency and output
- Define, track, and report on core KPIs
- Identify optimizations that improve visibility
Compensation
- GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name
Benefits
- Our goal is to help Americans find convenient and affordable healthcare.
- We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
- GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits.
- Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
- If you need any assistance or accommodations due to a disability, please reach out to us at accommodations@goodrx.com.
- GoodRx is America's healthcare marketplace.
- Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare.
- GoodRx is the #1 most downloaded medical app on the iOS and Android app stores.
This listing is sourced directly from Goodrx's careers page and normalized into a canonical job model.