IXL Learning
Marketing Manager
Raleigh, NC
Sponsorship not specifiedDetected 11 days ago
SalesPipeline ManagementLeadershipCommunicationCollaboration
About the role
- In this role, you will guide your team in supporting sales reps with effective marketing tactics while also identifying regional opportunities, shaping messaging, and bringing insights from the field back to the broader organization.
- The ideal candidate is proactive, strategic, collaborative, and passionate about helping educators succeed.
- This position requires you to be in our Raleigh, NC, area office.
Responsibilities
- Lead IXL's regional marketing strategy, ensuring programs directly support sales pipeline development, revenue goals, and strategic company initiatives
- Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities across territories, and translate these insights into effective marketing programs
- Develop proactive regional campaigns and sequences that combine multiple tactics (such as email outreach, events, and targeted collateral) to support the sales cycle and maximize each opportunity
- Build strong product knowledge and support the sales team in positioning IXL's solutions, including newer offerings such as core curriculum and assessment
- Collaborate with marketing, product, and sales enablement teams to improve messaging, materials, and go-to-market strategies
- Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors into strategic partners to the sales organization
- You develop high-performing teams and build strong partnerships across the organization
Requirements
- 8+ years experience in a strategic field marketing / regional marketing leadership role
- 2+ years experience in a people management role
- You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
- Written communication: You are an exceptional writer and editor with the ability to articulate the value propositions of IXL to different audiences
- Market insight: You are skilled at identifying patterns and opportunities from field feedback, customer conversations, and sales data, and translating those insights into actionable marketing strategies
- Organization skills: You are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wisely
- You are an exceptional writer and editor with the ability to articulate the value propositions of IXL to different audiences
Skills
- You are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wisely
- Organization
- IXL Learning is the country's largest EdTech company.
- For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
- Help regionalize national messaging and marketing programs so they resonate with local audiences and align with territory-specific needs
- Track and analyze the performance of regional marketing efforts, connecting activities to pipeline and revenue impact
Company info
- You think beyond individual tactics and focus on how marketing programs influence pipeline, revenue, and strategic opportunities.
- We reach millions of learners through our diverse range of products.
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This listing is sourced directly from IXL Learning's careers page and normalized into a canonical job model.