DAC Group / Canada Ltd.

Spécialiste des Médias Numériques

Montreal, QC, CA · Full-time

Sponsorship not specifiedDetected 5 days ago

SEOSEMGoogle AdsPerformance MarketingExcelResearchCommunicationCollaboration

About the role

The Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients.

Work collaboratively, coordinate and communicate with internal and external partners.
Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Microsoft Ads, YouTube, Meta, Pinterest & other platforms.
Conduct search ad copy & ad testing per best practice to drive performance improvements.
Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Learn how to traffic campaigns through CM360. Understand ins and outs of Google Analytics.
Perform QA on campaign set-up and post-campaign launch.
Ability to download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.
This description has been designed to indicate the general nature and level of work performed by employees within this position.
At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being.

2-4 years of hands-on experience managing paid search / paid social / programmatic / video campaigns.
Bilingualism (French and English) required
Ability to adapt message to audience.
Ability to master and use a 3rd party bid management platforms (e.g., SearchAds360)
Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.
In-depth knowledge of Google Ads and Microsoft Ads features and how they can be effectively integrated into campaigns.
2-4 years of hands-on experience managing paid search / paid social / programmatic / video campaigns. Agency background in performance media preferred. Come to the interview prepared to talk about what you did to improve KPIs.
Involvement in leading client relationship, contributing to strategy, and client presentations.
Good communication skills. Understanding of how to distill message to its key points. Ability to adapt message to audience.
Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client's business needs and search best practice.
Accurately track and maintain budgets across campaigns and on multiple search platforms.
Provide traffic and cost estimates.
Create campaigns that encompass multiple locations / geos and lines of business.
Demonstrate ability to create campaigns that align to both current best practices as well as client goals and objectives.
Provide in-depth optimization suggestions based on account performance.
Perform ad copy testing.

Devenir un expert en médias payants.
Produire des rapports hebdomadaires/mensuels, couvrant tous les canaux de médias payants et les données de performance.
Travailler en collaboration, coordonner et communiquer avec les partenaires internes et externes.
Fournir une analyse continue et un suivi des campagnes avec un œil pour étendre et améliorer proactivement les campagnes en fonction des besoins commerciaux des clients.
Construire, lancer, optimiser et maintenir des campagnes de recherche payante et d'affichage via Google Ads, Microsoft Ads, YouTube, Meta, Pinterest et d'autres plateformes.
Conduire des tests de textes et d'annonces selon les meilleures pratiques pour améliorer les performances.
Effectuer des recherches de mots-clés, de placements et des études de performance pour ajouter des éléments aux campagnes nouvelles et existantes.
Effectuer l'implémentation nécessaire du suivi des conversions avec l'aide de notre équipe de Science Marketing.

Work with top-tier clients and cutting-edge tools in the performance marketing industry.

We are DAC-a global full-funnel media agency dedicated to delivering transformative results.
With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies.
Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint in their journey-and we do this from the brand down to the local level.
Faites partie d'une organisation mondiale qui valorise la curiosité, la transparence et l'innovation.
Be part of a global organization that values curiosity, transparency, and innovation.
Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.

If you require an accommodation in any aspect of the selection process, please reach out to tacquisition@dacgroup.com

, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, p

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