supergoop

Director, Social and Influencer Marketing

New York, NY · Director · Full-time

Sponsorship not specified$140k-$145kDetected 14 days ago

Content MarketingInfluencer MarketingLeadershipCollaboration

About the role

Since 2005, we've been changing the way the world thinks about sunscreen.
Today, we're as committed as ever to creating feel-good sunscreen that you'll really want to wear.
Because protecting your skin's health is what we're all about.

Responsibilities

Partner with the VP to translate the brand messaging into a clear, consistent social point of view that drives both awareness and cultural relevance.
Build a content system rooted in the duality of utility and wonder: content that earns daily trust and content that makes people stop scrolling.
Develop long- and short-term roadmaps supporting hero franchise moments (Unseen, Play), key retail partnerships, and cultural platforms (PGA TOUR, Alterra, and beyond).
Own platform strategy with clear channel roles-understanding what Instagram Feed, Reels, Stories, TikTok, and YouTube each uniquely do for the brand.
Maintain a sharp read on the competitive landscape and ensure Supergoop! occupies the white space between expert authority and cultural relevance.
Develop long-term ambassador programs and brand-building paid partnerships
Develop long-term ambassador programs and brand-building paid partnerships; oversee negotiations and contracts with creators and agencies as needed.
Build the habit-driving content systems-reminders, rituals, relatable moments-that move people from aware to loyal.
Partner closely with the Manager of Content Strategy & Creative (dotted line, Creative team) to ensure content execution is fully in service of the social strategy-providing creative briefs, directional feedback, and editorial guidance without owning that function directly.
Give clear feedback, build trust, and create room for people to grow across both direct and dotted-line relationships.

Requirements

Deep expertise in Instagram and TikTok-you understand not just how the platforms work but how culture moves through them.
Experience providing creative direction for social-first content-you can brief a shoot, redirect a caption, and know the difference between a hook that works and one that doesn't.
Proven success scaling EMV growth and measuring influencer performance across platforms using tools like Creator IQ or similar.
Experience managing budgets and vendor/agency relationships, with a track record of delivering high-impact campaigns on time and within scope.
Ability to hold the tension between utility and aspiration-making sunscreen feel both necessary and something people actually want.
Covid-19 vaccination will be required to work in our office.
A proven ability to own an integrated content strategy across owned social, influencer, and community-connecting the threads rather than managing them in silos.
A strong track record building content systems and creator programs, not just posting calendars. You've built franchises and influencer tiers that lasted.
A thoughtful people manager who gives clear feedback, builds trust, and creates room for people to grow
comfortable managing both direct reports and dotted-line relationships across teams.
Genuine fluency in the beauty and/or wellness space-you understand the category, the consumer, and what makes SPF uniquely challenging to market.
Strong analytical skills with experience building reporting frameworks that connect community and creator activity to business outcomes.
A strong point of view, excellent editorial judgment, and the confidence to defend creative decisions with strategy.

Nice to have

Preferred 10+ years of experience spanning social media and influencer marketing, with time in a leadership role.

Compensation

$140,000 - $145,000/year

Benefits

Own the influencer and community strategy as an integrated part of the broader content vision-ensuring creator content, organic community, and owned social feel like one cohesive brand world, not separate workstreams.
Lead two direct reports-Manager of Community Engagement and Manager of Influencer Marketing-setting clear strategic direction, swim lanes, and shared accountability to the overall content and community vision.

Company info

Hi, we're Supergoop! Since 2005, we've been changing the way the world thinks about sunscreen. Today, we're as committed as ever to creating feel-good sunscreen that you'll really want to wear. Because protecting your skin's health is what we're all about. Every. Single. Day.™
Supergoop! is on a mission to change the way the world thinks about sunscreen-and social is where that mission comes to life every day. We're looking for a Director of Social & Influencer Marketing who understands that we're not building a sunscreen feed
we're building a brand world where SPF feels effortless, joyful, and completely inseparable from real life.
The Director of Social & Influencer Marketing will own the full content and social strategy-setting the vision for how Supergoop! shows up across owned channels, creator partnerships, and community.
Hi, we're Supergoop!
Supergoop! is on a mission to change the way the world thinks about sunscreen-and social is where that mission comes to life every day.
We're looking for a Director of Social & Influencer Marketing who understands that we're not building a sunscreen feed; we're building a brand world where SPF feels effortless, joyful, and completely inseparable from real life.
This role requires someone who can hold the strategic thread across all of it: from the editorial calendar to the influencer tier strategy to the brand franchises that make Supergoop! unmistakable.
Social & Content Strategy
Own the full content and social strategy for Supergoop! across Instagram, TikTok, and YouTube-setting the vision for how the brand shows up across every format, franchise, and moment.

Equal opportunity

Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging.
As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
EEO Statement:

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