WorkSpan
Sr. Manager, Product Marketing
Canada, Remote (United States) · Senior
Sponsorship not specifiedDetected 42 days ago
MongoDBDatabricksAWSAgentic AISalesResearchLeadership
About the role
- You've been doing PMM at a B2B SaaS company where positioning lives in committee, gets edited to mush, and ships six months after the product.
- Each one has a real buyer, a complex mechanical capability that no one else can do, and customer deployments to anchor the story.
- You'll take the raw ingredients - the platform capabilities, the customer use cases, the competitive intel - and turn them into long-form positioning, sales enablement, web copy, Octave entities, and launch programs.
Responsibilities
- Campaign-Level Positioning & Storytelling You'll author long-form positioning documents (5-7 pages) for each of the six FY27 product marketing campaigns, iterating with the CEO, CPO, and PM team until the facts are right - then deriving web copy, sales decks, one-pagers, demo scripts, and Octave entities from that foundation.
- You'll own the canonical narrative for each campaign, with every downstream asset tracing back to your source doc.
- Sales Enablement & Launch Programs You'll train BDRs, AEs, and CSMs on new positioning and build enablement assets that make complex capabilities understandable in the field within one quarter of release.
- Customer & Market Intelligence You'll use Sybill, customer call transcripts, partner roundtables, and competitor research to keep positioning current, feeding insights back to product and brand teams on an ongoing basis.
- You'll own Octave as the canonical source of WorkSpan positioning - covering value props, personas, buyer signals, and competitive battlecards.
- This includes building PMM workflows like skill files, prompts, and templates that compound value across the team.
- You've built AI-assisted research and drafting workflows on your own because the official process is too slow.
Requirements
- 5-7+ years in B2B SaaS product marketing with measurable wins on launch programs, category creation, or competitive displacement.
- And you instinctively reach for AI tools to compress drafting, research, and synthesis - it's just how you work.
Skills
- About WorkSpan The next era of growth is being driven by business interoperability.
Company info
- Part of the role is identifying which customer deployments unlock which campaigns and partnering with CS to source case studies, quotes, and reference accounts.
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This listing is sourced directly from WorkSpan's careers page and normalized into a canonical job model.