Babylist

Staff Product Designer(AI Builder)

Canada · Staff+

Sponsorship not specifiedDetected 11 hours ago

SwiftReactReact NativeRESTFigmaDesign SystemsMotion DesignResearchCommunicationAdaptability

About the role

What the Role Is The modern tech stack has collapsed the distance between designing an experience and shipping it.
You flex beyond the basics by running research, standing up working prototypes (in hours not days), and contributing to production-quality front-end code ensuring polish is never a trade-off.
Families are making decisions during one of the most meaningful and overwhelming transitions of their lives.

You think about how a single interaction fits into a broader flow, how flows connect across products, and how the design system enables all of it.
You design for coherence, not just screens.
You stay current with modern product design, not to follow trends but to borrow what's proven and challenge what's stale.
You bring concrete qualitative and quantitative evidence into design decisions and share clear, persuasive design rationale via concise and impactful communication.
You build feedback loops into your process from the start, not as a final check but as a continuous signal.
You put prototypes in front of users early, share in-progress designs with teammates before they're polished, and actively solicit the critique that makes the work better.
You have a portfolio of things you have designed and built this way.
You don't celebrate shipping, you own impact.
You instrument your own work, track whether it's moving the right metrics, and hold yourself and others around you accountable for meaningful results.
You believe this is the most interesting moment in modern design careers, and you want to help shape what an AI-first design organization looks like both at Babylist and as a category.

You know how to leverage (and plan and run) generative and evaluative research to unlock actionable insights that guide product decisions.
You know how to move from a rough concept to an interactive prototype in hours, preferring to put a rough version in front of a user tomorrow than perfect a comp for two weeks.
You are not dependent on an engineer to translate your mock
you can ship it yourself.
You are humble, low-ego, and biased toward action.
Bias toward action, starting before you have the full picture and bringing others along as you learn.
Scale shared literacy around what good looks like, so the people working alongside you can make better decisions independently.

Experience with a modern frontend stack.
React, React Native, Swift UI, or equivalent.
You know how to make interfaces feel alive without making them feel slow.
This is a rare moment at a rare company.
Babylist has strong product-market fit, real revenue, and a brand that millions of families already love.
You will help define what this role looks like at Babylist, not just fill it.
The experience surface is enormous.
Every one of those touchpoints is a moment where a family is trusting us to make something complex feel simple.

You work backwards from a vision, ensuring every release is a thoughtful step toward fully realized impact, bringing everyone along (ICs to the C-Suite) by communicating context and decisions with clarity.
Set the design vision for your experience.
Eschew perfection for learning that propels the product toward your high bar.
Be a flexible operator.

Babylist is the leading platform for expecting and new families.
More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations.
Talk to customers.

This listing is sourced directly from Babylist's careers page and normalized into a canonical job model.