Texas Capital

Product Marketing Lead - Corporate & Investment Bank

Dallas, TX

Sponsorship not specifiedDetected 9 days ago

Project ManagementSalesforceGoogle AnalyticsCRMSalesBusiness DevelopmentLeadershipCommunicationCollaborationPublic SpeakingAdaptability

About the role

Texas Capital is built to help businesses and their leaders.
Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people's success - today and tomorrow.
Our bankers are seasoned financial experts who possess deep experience across a multitude of industries.

Support the execution of marketing plans and campaigns that align with business growth objectives.
Develop and manage the creation of high-impact marketing content, including thought leadership, market insights, client success stories, presentations, one-pagers, web content, and sales enablement materials.
Partner with the broader marketing organization to coordinate and execute campaigns across owned, earned, and paid channels.
Collaborate with business leaders and subject matter experts to identify and promote key accomplishments, capabilities, solutions, and market perspectives.
Create and maintain marketing assets that support all stages of the client journey, from awareness and consideration to engagement and business development.
Manage project timelines, stakeholder reviews, approvals, and delivery of marketing initiatives to ensure successful execution.
Monitor campaign and content performance, analyze key metrics, and provide insights and recommendations to optimize future marketing efforts.
Support the continuous enhancement of marketing processes, tools, and workflows that improve efficiency and effectiveness across the CIB marketing function.
At Texas Capital, we do more than build business success.
We build long-lasting relationships.

3-5 years of experience in B2B marketing, product marketing, financial services marketing, or a related field.
Bachelor's degree in Marketing, Business, Communications, or a related discipline.
Strong content development and storytelling skills with the ability to translate complex financial concepts into compelling, client-focused messaging.
Experience executing integrated marketing campaigns across digital, web, email, social media, events, and sales enablement channels.
Self-starter with strong attention to detail and the ability to thrive in a fast-paced, highly collaborative environment.
Familiarity with Salesforce Marketing Cloud (SFMC), Salesforce CRM, Google Analytics, and other marketing automation and reporting platforms.
Understanding of marketing channel strategies and how content can be effectively leveraged across platforms to maximize impact.
Demonstrated ability to manage multiple projects simultaneously and collaborate effectively across cross-functional teams.
Strong analytical mindset with experience tracking performance metrics and using data to inform marketing decisions.
Excellent communication, organizational, and project management skills.
Adaptable and comfortable navigating evolving business priorities and organizational needs.

Experience supporting marketing initiatives within Corporate & Investment Banking or broader financial services organizations preferred.
FINRA Series 7 license preferred or the ability to obtain within six months of hire.
Proficiency with collaboration and project management tools such as Asana preferred.

While we are rooted in core financial products, we are differentiated by our approach.

This listing is sourced directly from Texas Capital's careers page and normalized into a canonical job model.