College Board

Senior Director, Go-to-Market Strategy & Alignment

Remote - USA · Director · Full-time

Sponsorship not specified$108k-$175kDetected 30 days ago

Project ManagementStrategic CommunicationsLeadershipCommunication

About the role

The Engagement and Reach (EaR) division advances College Board's mission by shaping how our work is understood, experienced, and acted on-helping protect the organization's reputation while accelerating engagement and growth.
As the Senior Director, Go-to-Market Strategy & Alignment, you are a senior strategist who applies marketing and communications fluency to the business problems that matter most.
You embed within one of College Board's key program teams in AP, BigFuture, or College Readiness Assessments (CRA), partnering with program leadership as a trusted advisor to shape integrated go-to-market strategy from the earliest stages of planning.

Sit with your assigned program's leadership team and operate as a senior embedded partner
Lead the development of integrated EaR plans and remain accountable for execution and results
Lead special initiatives ranging from program launches to enterprise pilots
Maintain momentum as program decisions evolve and ensure changes are reflected across EaR workstreams
At College Board, we offer more than just a paycheck-we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive.

10+ years of progressive marketing and communications experience, with significant recent experience in strategic planning, go-to-market leadership, and organizational influence
Experience leading cross-program or cross-organizational strategy in complex, matrixed environments
Deep expertise in marketing and communications strategy, including product marketing and go-to-market leadership
Experience partnering with product, sales, and senior leadership teams
Executive presence, including the ability to represent EaR credibly with senior program leaders, navigate complex conversations, influence decision-making, and communicate clearly and confidently
All CB employees are required to occasionally travel to meet in person for business purposes.

A passion for expanding educational and career opportunities and mission-driven work
Authorization to work in the United States for any employer
Clear and concise communication skills, written and verbal

You'll have open, transparent conversations about compensation, benefits, and what it's like to work at College Board throughout your hiring process.

We are a high-performing, collaborative team of communicators, marketers, creatives, and strategists who work together to deliver clear, compelling stories and turn them into creative, data-informed work that drives engagement, adoption, and real results.
We partner closely with leaders across the organization to shape strategy, influence decisions, and amplify the impact of College Board's highest-priority programs in service of our mission.
About the Opportunity
You bring the kind of strategic range that allows you to move fluidly between high-level business questions and the practical work of aligning a cross-functional team around a clear plan.
In this role, you lead EaR's involvement end to end, owning strategy development, orchestration, and results without direct financial ownership.
You work with the program to create and/or refine integrated go-to-market plans, ensure alignment across product, sales, and marketing, and drive EaR-led execution and results through cross-functional coordination.
You orchestrate a flexible studio of specialists across campaign marketing, communications, media, design, and analytics, coordinating their work without managing them directly, and you hold a high bar for strategic quality to ensure EaR's support is always connected to the program's most important business outcomes.

This listing is sourced directly from College Board's careers page and normalized into a canonical job model.