Prosci
Director, Demand Generation
United States · Director
Sponsorship not specified$150k-$190kDetected 13 days ago
A/B TestingHubSpotSalesforceCRMGrowth MarketingSalesLeadershipCollaboration
About the role
- Reporting to the VP of Marketing, this role is responsible for translating marketing strategy and business priorities into measurable demand generation programs.
- Since our founding in 1994, Prosci has been laser-focused on change.
- By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we've helped countless people and organizations thrive.
Responsibilities
- In partnership with RevOps develop and execute a global ABM strategy, leading integrated campaigns.
- Build repeatable campaign processes and best practices that improve speed, consistency, and performance.
- Manage campaign calendars, priorities, and resource alignment across marketing functions.
- Establish clear reporting and processes to establish a global standards for Prosci Enterprise Demand & Account Based Marketing Programs Partner with Sales and RevOps to support enterprise growth priorities.
- Develop and execute account-based and account-engagement programs for target organizations.
- Support pipeline acceleration initiatives throughout the sales cycle.
- Collaborate with Sales leadership to identify opportunities for increased account penetration and expansion.
- Individual Growth & Lifecycle Marketing Drive demand generation initiatives that support Prosci's public programs, memberships, and digital offerings.
- Improve lead-to-registration and lead-to-customer conversion rates through testing, optimization, and audience targeting.
- Develop nurture programs that increase engagement, retention, and expansion.
Compensation
- $150,000 - $190,000 USD is the projected range of annual base salary for this role depending on the candidate's overall qualifications and experience.
- Demand Generation Strategy & Execution Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
Benefits
- If you require assistance due to a disability applying for open positions, please submit a request to: applicantsupport@prosci.com.
- This role is eligible for inclusion in our bonus program.
Company info
- https://www.prosci.com/about.
- Demand Generation Strategy & Execution Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
- Improve buying-group engagement and opportunity progression through coordinated marketing activities.
Equal opportunity
- equal opportunity employer that is committed to inclusion and diversity.
This listing is sourced directly from Prosci's careers page and normalized into a canonical job model.