GoodRx
VP, Marketing Science & Analytics
US · Vp
Sponsorship not specified$317k-$508kDetected 75 days ago
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odds of building a lasting career here
59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card follow-through: 82%
Of 11 labor certifications old enough to have been used, 2 expired without the employer filing the next step. Median time from filing to decision: 505 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.
Files H-1B transfers
1 transfer filing in the last year, covering 1 worker. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- The role includes broad responsibility for centralizing customer segmentation strategy for media activation and growth, marketing analytics and BI, privacy and regulatory compliance, ad operations, and programmatic media strategy and activation.
- Your role is pivotal in shaping our marketing science vision, fostering innovation, and ensuring seamless collaboration with cross-functional teams.
Responsibilities
- Relationship Building, Strategic Planning, and Enterprise Alignment:
- Build/maintain strong relationships with data, engineering, finance, and other team leaders in and outside of marketing.
- Collaborate cross-functionally to provide consistent, reliable metrics, support decision-making, and guide strategic planning.
- Responsible for programmatic media, optimizing audience strategy for effective marketing campaigns, and developing optimization feedback loops from program data.
- Develop customer segmentation approach for audience selection, including technical requirements for managing audiences, and strategies for personalized marketing activation and improved customer experience.
- Drive marketing automation around customer lifecycle touchpoints to enhance customer insights and business predictions for Next Best Actioning.
- Develop new data product capabilities to automate workflows that power programmatic media and data collection.
Requirements
- Bachelor's degree or above in a relevant field (e.g., Mathematics, Economics, Statistics, Computer Science, or other science).
- 20+ years of experience in marketing science, value measurement, audience profiling, performance media, and experience with AI tools
- Strong knowledge of statistics for marketing data interpretation and modeling.
- Experience in pipeline management to ensure data flow and integrity.
- Proficiency in data visualizations to effectively communicate marketing insights.
- Strong leadership skills with the ability to inspire and guide a marketing science team.
Skills
- Oversee the recruitment, training, and development of marketing science talent.
- Communicate plans effectively and secure enterprise alignment for initiatives.
- Take ownership of ad operations to ensure seamless execution of advertising campaigns.
- Ensure privacy and legal compliance in all marketing activities, staying abreast of industry regulations and internal process changes.
- Oversee the evaluation and integration of marketing technologies to enhance efficiency.
Compensation
- $317k-$508k
Benefits
- Our goal is to help Americans find convenient and affordable healthcare.
- We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
- This role owns and drives the data-driven marketing vision within the marketing team.
- Lead a team of 10+, while fostering a culture of innovation, collaboration, and continuous learning.
- Building for scale, while remaining flexible to accommodate different use cases and business goals.
This listing is sourced directly from GoodRx's careers page and normalized into a canonical job model.