Favor
Senior Growth Marketing Manager - Paid Search & Mobile UA
Texas · Senior
Sponsorship not specifiedDetected 62 days ago
Data AnalysisSEMGrowth MarketingPerformance MarketingRecruitingAvidResearchCommunicationCollaboration
About the role
- Favor is a Texas born-and-bred restaurant and grocery delivery company, and a proud member of the H-E-B family.
- Driving growth at Favor means working cross-functionally across media, creative, integrated marketing, product, and analytics to provide a best-in-class customer experience while continuously testing new channels and creative strategies.
- The Favor marketing team is responsible for driving both consumer and runner growth across the Lone Star State.
Responsibilities
- Channel Lead: Optimizing search and app acquisition channels, including but not limited to Google Search Ads, Apple Search Ads, Google App Campaigns, PMAX, and other Mobile App User Acquisition channels to ensure maximum efficiency and scale.
- Audience Segmentation: Build and refine audience segmentation strategies, leveraging first-party data to enhance targeting and personalization across paid media efforts.
- Conversion Rate Optimization: Create and test Custom product pages to improve mobile conversion rates, explore ASO strategies for growth.
- MarTech Collaboration: Partner with product and engineering teams to implement deep links, execute automation optimizations, and continuously improve campaign technical performance.
- Offer Strategy: Oversee promotion and discount strategies, ensuring they are effectively implemented within acquisition campaigns to drive new user growth while maintaining efficiency.
- Partner closely with the in-house brand and creative team to develop and test high-performing ad creatives tailored for search and app acquisition channels.
- Build and refine audience segmentation strategies, leveraging first-party data to enhance targeting and personalization across paid media efforts.
- Partner with product and engineering teams to implement deep links, execute automation optimizations, and continuously improve campaign technical performance.
- Oversee promotion and discount strategies, ensuring they are effectively implemented within acquisition campaigns to drive new user growth while maintaining efficiency.
Requirements
- Skills You Have:
Nice to have
- Generative Engine Optimization (Help Favor improve AI Search Visibility, and explore Generative Media Buying).
- You have excellent communication skills and the ability to work effectively across departments.
- You are able to synthesize data into learnings and trends for senior executives, you balance tactical demands and long-term strategic thinking.
- You have worked for DTC brand(s) with aggressive acquisition goals.
- Excited by marketing opportunities, driven to push the limits, and someone who takes pride in producing quality work.
- If you live in Austin, Texas, we ask that you work from home roughly three days per week and work at our HQ for the remaining work days.
- If you live in a different city in Texas, you will primarily work from home, with the opportunity to travel to Austin for company-wide events.
- Nice to have: Generative Engine Optimization (Help Favor improve AI Search Visibility, and explore Generative Media Buying).
Skills
- Bachelor's degree or comparable formal training, certification, and/or work experience.
- 7+ years of demonstrated experience managing performance marketing campaigns.
- A search specialist with an appetite to learn other areas of media.
- Strategic thinker, able to map channel investment and strategy to business goals.
- Experience with measurement tools (MMP and Media Mixed Modeling).
- Quantitative ability and an advanced understanding of digital media analytics and relevant KPIs.
- Leverage AI to increase productivity, whether that be data analysis, optimizations, keyword research, or budget management.
- Individual contribution with opportunity to grow the team in the future
Benefits
- We offer premium health, vision, dental, and life insurance, alongside 401(k) options.
- Paid time off (PTO): We offer unlimited PTO for salaried employees (that's actually unlimited) and ample vacation time to all team members.
- Learning and development: We encourage personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators.
- Diversity, equity, and inclusion: At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans.
- No matter where you work best, we foster an inclusive and flexible environment to support our workforce.
Company info
- Whether you're an avid cyclist, dog lover, or Magic enthusiast, there's a group for you here.
- We foster community through Employee Resource Groups (ERGs), company-wide events, happy hours, and regular connection opportunities.
- We are committed to growing a team with different backgrounds, experiences, abilities, and perspectives, and we are an
- At Favor, we believe that to be the best delivery app in Texas, we need to represent all Texans.
Equal opportunity
- equal opportunity employer.
This listing is sourced directly from Favor's careers page and normalized into a canonical job model.