Sketchy

Sketchy

Senior Content Marketing Manager

Remote (United States) · Senior

Sponsorship not specified$130k-$160kDetected 26 days ago
SEOContent MarketingContent CalendarsGoogle AnalyticsWebflowCommunication

About the role

  • This is a senior individual contributor role that combines strategic ownership with hands-on production.
  • You will shape the direction and then carry out the work yourself.
  • The role requires fluency across both a B2C audience (medical, PA, NP, and MCAT students) and a B2B audience (program directors, faculty, and curriculum coordinators at GME, UME, PA, NP, and nursing programs).

Responsibilities

  • Sketchy is looking for a Senior Content Marketing Manager to own content strategy and execution across organic search, AEO, social media, and editorial channels for both brands.
  • You will own the content calendar, drive SEO and AEO execution, manage social presence across platforms, and produce the content that builds audience and earns attention over time.
  • Own the integrated content strategy for both brands - connecting organic search/ AEO, blog, and social into a single plan with a consistent brand voice across Sketchy (B2C) and DDx (B2B).
  • Maintain the content calendar, prioritizing production based on audience needs, search opportunity, and company goals.
  • Own organic social strategy and execution across LinkedIn, Instagram, TikTok, Reddit, and Meta with channel-specific plans to grow and engage both the student audience (Sketchy) and educator audience (DDx).
  • Write social copy and captions, or brief and manage content creators to produce it, maintaining brand voice across every channel.
  • Our mission is to help clinicians build the readiness and agility needed to deliver better decisions, stronger patient connections, and higher-quality care in a world shaped by AI and precision medicine.
  • Position Summary Sketchy is looking for a Senior Content Marketing Manager to own content strategy and execution across organic search, AEO, social media, and editorial channels for both brands.
  • 401(k) - We support your financial future with up to 5% matching.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 7+ years in content marketing, editorial, or social media roles - with meaningful experience across both written content and social channels.
  • Experience in a growth-stage startup environment (Seed to Series B).
  • If you are passionate about making a meaningful difference, we want to hear from you!

Nice to have

  • Proficiency with a CMS - Webflow experience strongly preferred.

Compensation

  • $130k-$160k

Benefits

  • At Sketchy, we partner with institutions, health systems, and learners to expand access to high-quality clinical education that prepares clinicians for what's next.
  • We're reimagining how clinical reasoning, communication, and other core competencies are developed, empowering every learner to adapt, grow, and lead in the future of healthcare.
  • Bonus Points Background in edtech, healthcare, or student-focused products.
  • Familiarity with healthcare education (medical school, NP programs, PA programs).
  • Flexible Time Off - We work smarter, not harder.
  • 100% Individual Health Coverage - We got you covered!
  • Equity - From day one, you'll have a stake in our future growth.
  • Annual Work Anniversary Stipend Monthly Wifi & Phone Reimbursement Short Term & Long Term Disability Sketchy Group LLC is an

Company info

  • Salary Range $130,000 - $160,000 annual salary plus a performance-based annual bonus and stock options Our Perks Remote First - Make a difference from wherever you want to work.

Equal opportunity

  • Equal Opportunity Employer.
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This listing is sourced directly from Sketchy's careers page and normalized into a canonical job model.