Cooley
Business Marketing Specialist - Private Co's, Fund Formation
Chicago
Sponsorship not specified$36k-$48kDetected 5 days ago
Project ManagementSalesforceCRMBusiness DevelopmentWordPressResearchLeadershipCommunicationOrganizational SkillsMicrosoft Office
About the role
- The Practice Group Marketing Specialist reports to and works closely with the Senior Practice Group Marketing Manager.
- Work is defined by the goals, objectives and policies of the department and the practices.
- Work is typically reviewed only at certain milestones, or at completion.
Responsibilities
- In conjunction with the [senior] manager, practice group leaders and firm leadership, develop and support marketing and business development plan for practice group
- Support short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling (within new practice groups and offices) to existing clients.
- Identify practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenue
- Collaborate and lead the development of marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
- Manage the relevant tasks to completion of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more
- Collaborate with practice group marketing leadership and Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR/Media requests
- Develop expertise in the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities
- Ability to develop professional relationships with department members, attorneys and firm staff.
Requirements
- Other duties as assigned or required
- After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
- Following training, exhibit proficiency in firm marketing systems software (e.g., CRM tool (Salesforce) and WordPress)
- Available to work overtime, as required
- 3+ years' experience in a marketing/business development-related field
Nice to have
- Bachelor's degree preferred with emphasis in English, Journalism, Communications, Marketing, Business, or related-field a plus
- Experience in a law firm or professional services environment, with a working knowledge of professional services industries
- Depth of understanding of the litigation practice
- Experience with litigation research tools and databases like PACER, Monitor Suite, Lex Machina, and Docket Navigator
Compensation
- Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.
Benefits
- Assertive, but flexible as to style; must be able to handle stressful situations and interact with various personalities and communication styles at all levels in the firm
This listing is sourced directly from Cooley's careers page and normalized into a canonical job model.