Thumbtack

Sr. Director, Supply & Partner Marketing

Remote, United States · Director

Sponsorship not specified$252k-$326kDetected 28 days ago

SalesLeadershipCommunication

About the role

Director role leads both Supply Marketing / B2B Marketing and Partner Marketing at a pivotal moment for Thumbtack.
Supply Marketing / B2B Marketing is a new function with a clear mandate: bring the right professionals into the right markets, help them succeed, and keep them engaged long enough to build durable marketplace health.

Responsibilities

Define and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle - how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term
Serve as the voice of the professional inside Thumbtack - building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions
Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships - platform integrations, distribution relationships, channel programs, and co-marketing - that extend Thumbtack's reach on both sides of the marketplace
Work closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals
Build measurement frameworks tied to professional supply outcomes - acquisition rates, activation, retention - and communicate results and tradeoffs clearly to senior leadership
Develop your team, create clear accountability, and foster an environment where strong marketers do their best work
A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies
Experience building or managing external partnerships - integrations, distribution relationships, channel programs, or co-marketing - and a demonstrated ability to move partner relationships from transactional to strategic
Comfort building from scratch - the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by that
A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best work

Requirements

B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI
Strong cross-functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority

Skills

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES.
Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements.

Benefits

bring the right professionals into the right markets, help them succeed, and keep them engaged long enough to build durable marketplace health.
Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral

Visa & Work Authorization

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This listing is sourced directly from Thumbtack's careers page and normalized into a canonical job model.