Tactile Medical
Digital Marketing Manager
Minneapolis, Minnesota
Sponsorship not specified$101k-$151kDetected 20 days ago
HTMLA/B TestingAdobe Creative SuiteProject ManagementSEMGoogle AdsHubSpotSalesforceCRMProcess ImprovementAvidWordPressMedical DevicesResearchCommunicationProblem SolvingTime ManagementMicrosoft Office
About the role
- This includes driving the marketing strategy through digital efforts, to meet the business objectives of the company based on identified key performance indicators (KPIs).
Responsibilities
- Liaison between marketing partners to provide strategic oversight of all digital activities
- Manage all marketing automation platforms to drive best-in-class communications to our target audiences
- Direct and drive external digital strategy including the management of outside partners including web content, Search Engine Marketing (paid and organic), social media and other systems related to the business
- Identify and develop areas to maximize conversion based on a deep understanding of site metrics, B2B eCommerce best practices, customer segmentation, the competitive landscape and business goals
- Identify and develop opportunities for optimization and improvements in customer experience across the site
- Develop the merchandising strategy and plan the content to enable relevant and personalized experience for the user
- Manage key areas of site functionality and optimize the customer experience for business results
- Build and maintain landing pages and category pages for alignment with business area strategy
- Analyze performance, provide insights and drive ongoing optimization through A/B testing and application of best practices
- Avid user of online and emerging digital platform mediums - demonstrate a drive for discovering new media trends and technology
Requirements
- 5 to 7 years of experience developing and implementing digital marketing strategy and execution
- Bachelor's degree in marketing, digital communications or related field
- Experience working in a fast-paced, continuously changing environment while balancing multiple deadline-driven priorities
- Perform other relevant job duties as required
- Advanced level of proficiency with Microsoft Office suite
- Working knowledge or proficiency of Adobe Creative suite a plus
- Operate as a strong team player with a high degree of flexibility
Compensation
- Our total compensation package includes medical, dental and vision benefits, retirement benefits, employee stock purchase plan, paid time off, parental leave, family medical leave, volunteer time off and additional leave programs, life insu
Benefits
- Experience working in the medical device or healthcare industry
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This listing is sourced directly from Tactile Medical's careers page and normalized into a canonical job model.