Niural
Head of Marketing and Growth
New York City · Contract
Sponsorship not specified$120k-$150kDetected 109 days ago
A/B TestingSEOSEMContent MarketingCRMPerformance MarketingSalesCustomer SuccessLeadershipCollaboration
About the role
- This role is a strategic operator and builder who can define Niural's narrative, accelerate acquisition, lift conversion, and align marketing tightly with product, sales, and customer success.
Responsibilities
- Define and own Niural's marketing and growth strategy across brand, demand, acquisition, retention, and lifecycle marketing.
- Act as a key partner to the executive team, shaping go-to-market strategy for product launches, pricing, and positioning.
- Lead development of Niural's brand narrative, messaging, and visual identity to clearly differentiate our value in global workforce tech.
- Champion consistent brand application across all channels - website, content, thought leadership, partner ecosystems, PR, and product messaging.
- Build and scale demand generation engines that fuel qualified leads - including paid, organic, email, content, events, partners, ABM, and referral channels.
- Drive creative, targeted campaigns that increase pipeline volume and conversion with clear data-backed experimentation and optimization.
- Collaborate with product and sales to ensure alignment on ICP, use cases, buyer journeys, and GTM segmentation.
- Lead performance-oriented initiatives: SEO/SEM, paid social, programmatic, conversion rate optimization, lifecycle/retention flows, and analytics frameworks.
- A track record designing and running integrated marketing strategies that drive measurable growth across brand, pipeline, and revenue.
- Demonstrated ability to build, lead, and inspire teams.
Requirements
- Experience with performance/demand gen, analytics, and experimentation frameworks - you measure what matters and iterate fast.
Skills
- Foster a collaborative, metric-driven culture that balances strategic thinking with rigorous execution.
Compensation
- Competitive compensation, meaningful equity, and benefits designed for rapid innovators.
Benefits
- Competitive compensation, meaningful equity, and benefits designed for rapid innovators.
- Strategic Leadership & Vision
This listing is sourced directly from Niural's careers page and normalized into a canonical job model.