HP Inc.

HP Inc.

Senior Manager, CRM

Mississauga, Ontario, Canada · Senior · Full-time

Sponsorship not specified$114k-$176kDetected 14 days ago
HTMLData AnalysisProject ManagementAgileSEOSEMEmail MarketingSalesforceGoogle AnalyticsCRMRecruitingCustomer SuccessCustomer SupportCommunication

About the role

  • Pay within this range will be based on the review of experience, skills, and internal equity.
  • During your employment term, you will receive 15 paid vacation days per year prorated based on your start date.

Responsibilities

  • Own the CRM strategy and roadmap, emphasizing AI and automation for scale and efficiency.
  • Lead SFMC operations: automation, journey orchestration, segmentation, and dynamic content.
  • Partner with Data teams to implement Data Cloud/CDP for advanced audience architecture and identity resolution.
  • Establish measurement frameworks: KPIs, attribution models, and experiment design.
  • Build and lead a high-performing team
  • coach for outcomes and manage vendor relationships.
  • drive secure-by-design operations with Data Enablement, Privacy and Compliance teams.
  • AI-driven operational excellence: implement predictive models and automation to reduce manual effort, accelerate campaign velocity, and improve SLA adherence.
  • Revenue impact: deliver incremental influenced revenue through CRM optimization, scale and lifecycle management
  • Build and lead a high-performing team; coach for outcomes and manage vendor relationships.

Requirements

  • In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check.
  • You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement

Nice to have

  • Four-year or Graduate Degree in Marketing, Communications, Business Administration, Computer Science, or any other related discipline or commensurate work experience or demonstrated competence.
  • Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in Interactive marketing, online customer service, or a related field.
  • Hands-on expertise in Salesforce Marketing Cloud (Journey Builder, Automation Studio) and Data Cloud/CDP.
  • Proven success scaling CRM operations globally with AI and automation.
  • Strong analytical orientation
  • experience with KPI definition, cohort analysis, and A/B testing.
  • Excellent communication and stakeholder management.
  • Agile Methodology

Skills

  • Senior Manager, CRM
  • Description -
  • Role Summary
  • About the Organization
  • Define and enforce intake and execution processes for campaign delivery; ensure SLA adherence.
  • leverage Data Cloud/CDP for identity resolution, segmentation, and real-time personalization.
  • This job posting is for an existing vacancy or a position expected to become vacant in the near future.

Compensation

  • During your employment term, you will receive 15 paid vacation days per year prorated based on your start date.
  • The typical base pay range for this role is $114,450 to $176,250 CAD annually.

Benefits

  • Detailed information regarding benefits-will be provided upon hire and is subject to the terms and conditions of the applicable plans.
  • Education & Experience Recommended

Equal opportunity

  • Employer:
  • HP Canada is an equal opportunity employer. We welcome the many dimensions of diversity. Upon request by qualified candidates, accommodation of special needs may be considered during all stages of the selection process within the framework of the HP Accommodation Policy. If you need assistance in filling out the employment application or require a reasonable accommodation while seeking employment, please e-mail canadaaodaofficer@hp.com. Note: This option is reserved for applicants needing a reasonable accommodation related to a disability. In order to satisfy our contractual obligations with clients, the successful candidate will be required to pass a basic, standard Criminal Records check. You will also be required to sign off on HP's Confidentiality, Non-Solicitation and Conflict of Interest Agreement
  • Marketing
  • Schedule -

Visa & Work Authorization

  • ty to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status,
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This listing is sourced directly from HP Inc.'s careers page and normalized into a canonical job model.