Equifax

Email Marketing Specialist

USA-Missouri - St · Full-time

Sponsorship not specifiedDetected 2 days ago

LLMsA/B TestingProject ManagementEmail MarketingSalesCommunication

About the role

You'll work collaboratively with different teams to ensure our emails are effective, high-quality, and achieve our marketing goals.
Louis-Clayton Function: Function - Marketing Schedule: Full time

Develop and execute emails:
Create compelling emails for a variety of purposes (e.g., newsletters, product announcements, event promotions, lead nurturing).
Manage A/B testing to optimize email subject lines, content, and calls to action.
Build automated email journeys to guide leads through the sales funnel.
Collaborate with the team to ensure high-quality and engaging email copy.
Manage the project management intake for email requests.
Maintain email quality:
Maintain accurate and up-to-date email lists to maximize deliverability.
Perform operational tasks such as imports and prospect database cleanup.
Maintain email preferences opt-in and an accurate suppression list.

Equifax is where you can power your possible.
Bachelor's Degree in Marketing or Communications or equivalent experience
2+ years experience in marketing automation or email marketing, preferably in a B2B environment

Use Pardot (our marketing automation platform) and other tools like Stensul to streamline email processes and improve efficiency.
Personalize email content to increase engagement and relevance.
Work with Marketing Operations to segment email lists based on demographics, firmographics, behavior, and interests.
Work with key stakeholders on organically growing subscriber lists.

We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

This listing is sourced directly from Equifax's careers page and normalized into a canonical job model.