Tbkbank
Product Marketing Manager
Dallas, TX
Sponsorship not specifiedDetected 20 days ago
LLMsFigmaAdobe Creative SuiteProduct ManagementProject ManagementJiraContent MarketingSalesforceMarketoGoogle AnalyticsCRMSalesSupply ChainLogisticsCustomer SuccessCustomer SupportResearchCommunicationCollaborationMicrosoft Office
About the role
- At Triumph, our vision is a world where freight transactions are accurate and seamless on the most modern and secure freight transaction network.
Responsibilities
- Partner with the VP, Director of Product Marketing - Broker to execute go-to-market plans for new products, features, and releases, owning market readiness (execution, communication, and enablement) for the product roadmap.
- Create and maintain a high-quality library of product marketing assets in close collaboration with content and design teams: positioning documents, messaging frameworks, one-pagers, battle cards, slide decks, and website copy.
- Support sales enablement by developing materials that help the sales team articulate product value, handle objections, and communicate competitive differentiation, and delivering training when needed.
- Collaborate cross-functionally as a reliable PMM partner to product managers, demand gen, content, and sales, ensuring alignment and smooth execution across workstreams.
- Support persona and buyer journey research, assisting in the development and refinement of ICP definitions and customer segmentation based on market signals and qualitative research.
- Develop comprehensive marketing plans to drive product success.
- Work closely with Integrated Marketing and Marketing Operations to create engaging, relevant, product campaigns and content. (e.g. Blog posts, product demonstrations, whitepapers, case studies and content for product collateral to support the client journey).
- Because at the end of the day our goal is to help our partners businesses run better.
- Solid understanding of the B2B SaaS customer lifecycle, buying process, and how marketing supports pipeline and retention at different stages.
- You build trust quickly with cross-functional partners and know how to work with (and through) people you don't manage.
Requirements
- 4-6 years of experience in product marketing, content marketing, product management, or a closely related role at a B2B SaaS or technology company.
- A track record of executing product launches or go-to-market campaigns with clear ownership of deliverables and timelines.
- Experience working cross-functionally with product, sales, and/or customer success teams in a fast-paced technology or software environment where priorities shift.
- Advanced proficiency with Microsoft Office
Nice to have
- Background in freight and/or logistics and supply chain, freight brokerage, market intelligence, or business intelligence solutions a plus.
Skills
- Strategic Knowledge and Professional Abilities
Benefits
- Medical, Dental, Vision, Paid Time Off, 401k and much more.
- We thrive on providing exceptional customer service and we look for team members with an entrepreneurial spirit and a passion to build successful partnerships with our clients.
Company info
- That's why we're looking for passionate, innovative, solutions-oriented people to join our team.
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This listing is sourced directly from Tbkbank's careers page and normalized into a canonical job model.