Welch’s

Brand Manager

Waltham, Massachusetts, United States

Sponsorship not specifiedDetected 7 days ago

Project ManagementLeadershipCommunicationCollaboration

About the role

We're looking for a Brand Manager to join the Welch's team supporting the Sparkling Juice portfolio, the market leader in celebratory sparkling juice category and one of our key growth platforms within Welch's portfolio.
You will be responsible for general management of the platform, including strategic direction, cross-functional platform team leadership, overall performance, competitive analysis, product, price, promotions, and new product development.
This role will be based out of our Waltham, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives, and collaboration is key.

Develop and execute the overall strategic direction for the Sparkling Juice platform and communicate priorities broadly across the organization, from leadership through sales execution.
Develop and execute integrated marketing campaigns and shopper programs that strengthen Welch's role in celebratory non-alcoholic beverages, drive household penetration, improve velocity, and increase repeat purchase.
develop game plans and contingencies to protect marketplace position and mitigate threats.
Effectively lead cross-functional teams and provide a leadership voice to bring teams along relative to organizational priorities and initiatives.
A consumer-centric leader with a strong drive, passion, and self-motivation with a desire to win
Track competitive activity across sparkling juice, non-alcoholic celebratory beverages, mocktails, premium juice, and adjacent beverage categories; develop game plans and contingencies to protect marketplace position and mitigate threats.

A strategic thinker with a strong understanding of business dynamics and market trends
Influential at all organizational levels, with the ability to tailor communication and approaches to diverse audiences
Highly skilled in project management, with a proven track record of delivering complex initiatives successfully
5+ years of experience developing and commercializing new products and platforms.

Grow with Welch's!
Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages.
To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!
At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.
Position Summary
This role will focus on building, evolving, and leading the three-year strategic roadmap for Welch's Sparkling Juice, strengthening our leadership in celebrations and special occasions while expanding relevance across new usage occasions, channels, and consumer targets.
Where You'll Work
Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.
Partner with Sales, Category Management, Finance, and external partners to develop compelling sell-in stories, commercialization plans, and executional support for key customers and channels.

This listing is sourced directly from Welch’s's careers page and normalized into a canonical job model.