Asurion

Principal Product Manager

US-Work at Home · Principal

Sponsorship not specifiedDetected 21 days ago

NLPLLMsRAGA/B TestingProduct ManagementSEOLeadership

About the role

This role is not about getting Asurion to appear in LLM-generated answers.
By doing this, we unlock a fundamentally new growth channel-where influencing how answers are generated becomes as critical as how they are discovered.
This is a zero-to-one role for a builder who has proved the ability to scale products born from ideas and who is excited to write the playbook for an entirely new domain.

This depth of expertise powers every interaction we deliver today-and will power the next generation of AI-driven experiences.
To transform support from a cost center into a growth engine
Shape how Asurion's knowledge graph and content systems evolve to support LLM consumption (via strong cross-functional influence)

8-12+ years of product management experience, including ownership of ambiguous, zero-to-one problem spaces
Strong background in experimentation, growth, or acquisition, with the ability to define new measurement frameworks
Experience with SEO, content platforms, or knowledge systems, with intuition for how structure and authority drive discovery
To leverage our deep expertise and knowledge graph to power AI-driven experiences

We are hiring a Principal Product Manager, AEO to define and lead Asurion's strategy for how our knowledge powers answers across GPT apps and ecosystem developing around large language models.
Large language models are rapidly becoming the primary interface through which customers seek answers, troubleshoot issues, and make decisions.
At Asurion, we ensure people live their life free of interruptions from their devices they rely on every day.
With over 230 million customers globally, we are the industry leader in tech lifecycle care, spanning protection, repair, support, diagnostics, and upgrades across millions of devices and ecosystems.
As large language models reshape how customers seek help and make decisions, Asurion is transforming into an AI-first organization-reimagining how we serve, solve, and sell across the customer lifecycle.

This listing is sourced directly from Asurion's careers page and normalized into a canonical job model.