Cibc
Sr Manager, Product Management, Onboarding Everyday Banking
Toronto, ON · Senior
Work authorization requiredDetected 21 days ago
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About the role
- We need talented, passionate professionals who are dedicated to doing what's right for our clients.
- Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
- Your responsibilities will include managing core business products and services, spearheading high-priority projects such as product launches, repositioning efforts, and feature or pricing promotions.
Responsibilities
- Reporting to the Chapter Lead, you'll support the Product Owner of the Onboarding Everyday Banking Squad and drive impactful marketing initiatives across multiple channels, focusing on product activation, usage, and engagement during the critical first 120 days of a client's journey.
- You'll lead the planning, execution, and measurement of strategic campaigns, ensuring each initiative delivers against business objectives and KPIs.
- This is an opportunity to make a tangible impact, collaborate with cross-functional teams, and help shape the future of Everyday Banking at CIBC.
- Strategic campaign management - Manage the strategy, planning, development, execution, and performance of strategic multi-channel initiatives, including internal frontline communications, to support programs and achieve business goals.
- Go-To-Market leadership - Support the Squad in leading Go-To-Market activities by securing alignment and managing relationships with cross-functional teams, including Credit Card and Chequing Product teams, BPM, DMC, Campaign Effectiveness, Digital Lead, Finance, and Campaign Fulfillment Operations.
- Campaign execution & launch - Lead campaign execution and launch strategies to drive usage, awareness, and revenue, collaborating closely with Marketing, Product, and delivery teams.
- Partner relationship building - Develop and maintain productive relationships with partners, including Lines of Business peers, Assisted Channels, external consultants/vendors, and other key stakeholders within Retail Markets.
- Performance assessment & continuous improvement - Assess initiative performance in collaboration with partners, leveraging data and insights to evaluate effectiveness against objectives.
- Provide strategic recommendations to optimize future campaign results, including adjustments to targeting, messaging, channel selection, and resource allocation.
- Data-driven insights - Leverage data-driven insights to identify opportunities and design impactful client engagement journeys and triggers using business metrics.
Requirements
- You are motivated by collective success.
- We cultivate a culture where you can express your ambition through initiatives like Purpose Day
- We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).
Compensation
- Subject matter expertise - Provide expertise in delivery evolution to shape client engagement strategy and annual business plans.
Company info
- At CIBC we enable the work environment most optimal for you to thrive in your role.
This listing is sourced directly from Cibc's careers page and normalized into a canonical job model.