Rowspace

Marketing Lead

San Francisco · Exec

Sponsorship not specifiedDetected 167 days ago

HubSpotCRMOutbound Sales

About the role

You'll work directly with our founders to reach CIOs, heads of technology, and managing directors at top-tier private equity firms, credit managers, and institutional allocators.
This role prioritizes precision over volume.
This is an early-stage environment with high agency.

Build and tier the full target account list alongside the founders. Develop personalized outreach strategies for the most important prospects, working to activate warm intros and expand our network in the right places.
Work closely with sales and the founders to develop tightly-customized outbound that works.
Drive our events and field marketing strategy - hosted executive dinners, activations at conferences, speaking opportunities, and more.
Develop Rowspace's voice and pioneer the right content series to generate leads from guests and an audience of people working at financial institutions.
Develop social presence and a potential retargeting strategy, particularly on LinkedIn, to reach CIOs, heads of technology, and managing directors at our target accounts.
Build out the marketing stack - Hubspot, Clay, Unify or equivalent. Set up account-level tracking to surface warming signals like personnel changes and website visits from target domains.
Build and tier the full target account list alongside the founders.

Experience marketing or selling to financial institutions.
You know that trust, precision, and patience matter more than velocity.
You know how to work a warm intro, run a dinner worth attending, and follow up at the right cadence.
You can write a LinkedIn post that makes a CTO at a $50B fund stop scrolling, and a one-pager that earns a meeting with someone who gets fifty cold decks a week.

Health & Wellness: Comprehensive medical, dental, and vision insurance
Food & Fuel: Monthly commuter stipend, plus free daily lunch and a fully stocked snack bar in the office

Regular team offsites to bond and strategize away from the desk
Act as the voice of market. Synthesize what you're hearing from prospects and customers and work directly with product and engineering to shape where Rowspace goes next.

This listing is sourced directly from Rowspace's careers page and normalized into a canonical job model.