Lokal
performance Marketing Specialist-International Marketing
Chigaranahalli, KA, in
Sponsorship not specifiedDetected 49 days ago
iOSData EngineeringUX ResearchGrowth MarketingPerformance MarketingResearch
About the role
- Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab
- and West Bengal with 10M+ downloads as on today.
Responsibilities
- Plan, execute, and optimize paid app campaigns across Meta, Google programmatic
- Drive user acquisition, activation, and subscription growth across international
- Own and optimize key metrics: CAC, CPI, ROAS, Retention, LTV.
- insights into actionable creative directions and create ad narratives that resonate across
- Collaborate with creative teams to build high-converting ad creatives tailored for
- Partner with backend/engineering teams to validate event tracking, postback
- Manage budgets efficiently and ensure scaling within target CPA across markets
Requirements
- 2-3 years of experience in performance marketing / growth marketing, preferably with
- Strong understanding of the global app marketing ecosystem - across search, social,
- ability to identify and test the right channel
- Hands-on experience with MMPs - including cohort analysis, custom dashboards,
- Ability to think both creatively and analytically across diverse audience segments
- Strong instinct for user research and audience understanding. ability to
Nice to have
- CAC, CPI, ROAS, Retention, LTV.
- Work closely with MMP platforms and backend tracking systems to ensure clean
- attribution, event mapping, and funnel integrity
- Run A/B tests on creatives, targeting, bidding strategies, and onboarding funnels to
- improve conversion and payback periods
- Deep dive into user behavior, retention patterns, and demographic data to translate
- international audiences
- culturally diverse international audiences
Company info
- Company Description
- Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day.
- We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 10M+ downloads as on today.
This listing is sourced directly from Lokal's careers page and normalized into a canonical job model.