THE Aspen Group

THE Aspen Group

Sr Director, Performance Creative

Chicago, Illinois · Director

Sponsorship not specified$195k-$230kDetected 27 days ago
SEMPerformance MarketingVideo ProductionResearchLeadershipMentoringPublic Speaking

About the role

  • Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone.
  • This is not a functional manager position.
  • This is an executive owner of one of the most consequential levers in our growth model.

Responsibilities

  • Build and Lead the AI-Powered Creative Model
  • Select, implement, and continuously evolve the AI toolset, covering generative design, video production, copy variation, and asset adaptation
  • Use AI as a design tool, a production accelerator, and a testing multiplier, enabling the team to produce at a volume and iteration speed that would be impossible through traditional production alone
  • Build the guardrails and quality standards that keep AI output on-brand and performance-ready across all channels and brand identities
  • Own the Creative-to-Performance Feedback Loop
  • Partner with paid media leads and commercial leadership to translate performance signals (CTR, CVR, hook rate, cost per appointment) into creative direction
  • Build a closed-loop system from brief to launch to iteration, ensuring creative learnings compound across campaigns and channels
  • Build Scalable Testing Architecture
  • Develop and own the creative testing roadmap across concept, variable, format, and audience dimensions
  • Build SOPs, briefs, and production workflows that drive consistency and speed across brands and channels

Requirements

  • 10+ years in performance creative, creative strategy, or performance marketing with clear accountability for measurable outcomes
  • 5+ years in a senior leadership role with direct reports across creative, strategy, or production functions
  • Deep hands-on experience with paid digital channels, particularly paid social and paid search, and creative best practices across each
  • Comfort reading and interpreting performance data
  • Experience managing creative simultaneously across multiple distinct brand identities and geo-targeted markets
  • Experience managing agency and production vendor relationships for high-production formats such as CTV or digital video
  • 5+ years of in-house (client-side) marketing experience, with direct ownership of strategy and execution, partnering cross-functionally to deliver measurable business results
  • Demonstrated experience operating at or near the executive level, including presenting to and influencing C-suite stakeholders
  • Demonstrated ability to build creative testing frameworks that generate actionable signal at scale
  • Fluency with AI creative tools (generative image, video, copy) and a concrete point of view on deploying them at production scale
  • Experience building or managing a hybrid internal/external creative model, including AI-native vendors or freelancers
  • Comfort reading and interpreting performance data; you find the story in the numbers and use it to drive creative and business decisions
  • Proven ability to influence resource allocation, organizational design, and technology investment decisions
  • Background in retail, retail healthcare, or another appointment- or location-based business model
  • Track record building or scaling an in-house performance creative function from an early stage

Nice to have

  • Strongly Preferred

Compensation

  • $195,000-$230,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

Benefits

  • Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

Company info

  • Develop platform-specific creative that is genuinely native to each channel, not repurposed from a single master asset
  • As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Sr Director, Performance Creative.
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This listing is sourced directly from THE Aspen Group's careers page and normalized into a canonical job model.