ShopMy
Senior Manager, B2B Marketing
Remote - US · Senior
Sponsorship not specifiedDetected 91 days ago
SalesforcePerformance MarketingInfluencer MarketingSalesOutbound SalesValuationCustomer SuccessLeadership
About the role
- Working in tight lockstep with both a sales team and a customer success team - you understand acquisition and expansion motions equally
Responsibilities
- Own the demand gen strategy end-to-end - from channel mix and content to lead scoring, nurture, and pipeline reporting
- Build a repeatable, measurable pipeline of qualified brand leads for our Brand Growth AE team to close
- Define and own MQL targets; work directly with sales to align on lead quality, handoff SLAs, and pipeline hygiene in Salesforce
- Build the digital layer around ShopMy's high-touch events (Supper Clubs, dinners, roundtables) to extend their shelf life and capture intent
- Develop a thought leadership strategy that drives both demand generation and long-term brand retention
- Partner with Customer Success to support upselling efforts - building marketing programs that help CSMs expand brand accounts
- Build ABM programs for our highest-priority ICP segments - from indie beauty brands to enterprise retailers
- The creator economy and the unique value ShopMy delivers to brand partners seeking authentic, measurable ROI
- A startup environment where speed, scrappiness, and first-principles thinking are valued over process for its own sake
- We've proven high-touch channels like our invite-only Supper Club events generate real deals, launched our first B2B paid ads, and are starting to develop white papers to position ourselves as leaders in the performance marketing space.
Requirements
- Proven ownership of pipeline metrics - MQLs, opportunities created, and revenue influenced
- Experience collaborating closely with both Sales and Customer Success - you understand both acquisition and expansion/upsell motions
- Experience marketing to brand advertisers, retail buyers, or agency decision-makers
Compensation
- The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation.
Benefits
- Building a B2B marketing function that goes beyond demand gen - you've used thought leadership, education, and content to drive both pipeline and retention
Company info
- We're looking for a sharp, strategic Senior Manager of B2B Marketing to own and scale ShopMy's B2B marketing function.
This listing is sourced directly from ShopMy's careers page and normalized into a canonical job model.