Door Controls USA

Door Controls USA

Director of Marketing

Ben Wheeler, TX · Director · Full-time

Sponsorship not specifiedDetected 20 days ago
SQLSEOSEMContent MarketingCRMSalesCadenceLeadershipCommunication

About the role

  • Translate business goals into focused marketing initiatives; communicate tradeoffs and resource needs clearly.
  • Improve funnel performance from awareness to conversion and repeat purchase.

Responsibilities

  • Ben Wheeler, TX About the Role Door Controls USA and Automatic Door Store are seeking a results-driven Marketing Director to lead and execute a unified marketing strategy across two distinct brands: a manufacturing-focused B2B business (DCU) and an eCommerce/digital-first business (ADS).
  • This role owns marketing performance, prioritization, reporting, budget allocation, and cross-functional alignment with Sales, Operations, and Leadership.
  • This position is ideal for a strategic, hands-on marketing leader who can build a clear plan, establish disciplined execution, and deliver measurable improvement in qualified demand and revenue contribution.
  • Define KPIs, establish baselines, and deliver consistent reporting to leadership.
  • Demand Generation & Customer Acquisition Lead channel strategy and execution across email, paid media, organic search, content, social, and events/trade shows.
  • Optimize for profitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible.
  • Brand, Messaging & Positioning Own messaging frameworks and ensure accurate, consistent brand execution across both brands.
  • Maintain standards for product claims, technical accuracy, and value proposition clarity.
  • Web, eCommerce & Digital Performance Own website performance outcomes for both brands: conversion rate, landing page performance, and content accuracy.
  • Maintain a unified marketing calendar aligned to promotions, product priorities, training, and events.

Nice to have

  • Experience supporting both a manufacturing/B2B brand and an eCommerce/digital growth engine.
  • what happened, why, and what changes next.
  • define role clarity and execution rhythm.
  • (Required) Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
  • 8+ years of progressive marketing experience, ideally including B2B and/or manufacturing/industrial.
  • Strong command of digital marketing, email/automation, SEO/SEM, and performance reporting.
  • Experience with CRM and marketing automation platforms
  • comfort with attribution and funnel metrics.

Skills

  • Ideal candidates should bring a blend of technical skills, customer-focused attitudes, & a willingness to learn & grow with us.
  • briefs, messaging, creative readiness, launch checklists, measurement, and post-campaign readouts.

Benefits

  • Offered for full-time employees: Medical Dental Vision Accidental Insurance Critical Illness Supplemental Life Insurance Short Term Disability Long Term Disability 401K + Company Match Legal Shield
  • Content & Campaign Leadership Direct content strategy to support product education, sales enablement, and customer acquisition.
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