Crunchyroll

Crunchyroll

Director, Integrated Partnerships and Promotion Growth Campaigns

Dallas, Texas, United States · Director

Sponsorship not specifiedDetected 7 days ago
A/B TestingCRMGrowth MarketingLeadershipCommunication

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odds of building a lasting career here

40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

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Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 7 green-card filings in this occupation, 100% were for a worker who already held the job.

Files H-1B transfers

15 transfer filings in the last year, covering 15 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

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About the role

  • The team works across integrated campaigns, partnerships, promotions, media, creative, content, lifecycle, analytics, product, and regional marketing to connect Crunchyroll's stories and experiences with fans around the world.
  • Integrated Partnerships & Promotions - Growth Campaigns provides the operating and commercial foundation that makes Crunchyroll's biggest promotional moments more coordinated, locally relevant, measurable, and effective.
  • Why you will love working at Crunchyroll

Responsibilities

  • Lead the global partnerships and promotions strategy for major growth campaigns, including Ani-May, Black Friday, and other priority moments.
  • Translate growth, audience, commercial, and brand goals into clear campaign strategies, partner opportunities, offers, channel plans, and success metrics.
  • Identify and develop opportunities with strategic partners, platforms, retailers, media owners, affiliates, and other distribution channels.
  • Lead execution across Growth Marketing, Brand, Creative, Content, Product, CRM, Media, Social, Analytics, Commercial, Legal, Finance, and regional teams.
  • Develop partner propositions, activation plans, and promotional offers that create value for fans and drive business results.
  • Build campaign frameworks and playbooks that can scale globally while allowing for strong local execution.
  • Lead the approach to app store and platform growth assets across major campaigns, launches, and promotional moments.
  • Use performance data and experimentation to improve campaigns, offers, creative, partner channels, and promotional mechanics.
  • Build and lead a high-performing team and improve how we work through clearer processes, tools, automation, and planning.
  • Support program for new parents

Nice to have

  • 12+ years in growth marketing, integrated marketing, partnerships, or promotions, including significant experience in a direct-to-consumer (DTC) business.
  • A track record of leading large-scale growth and promotional campaigns across multiple markets and channels, with clear results across acquisition, engagement, retention, or revenue.
  • Hands-on knowledge of app store merchandising and creative, mobile growth, in-app events, or platform marketing.
  • Ability to work across global and regional teams to bring complex campaigns to market, connecting brand, creative, partnerships, and growth.
  • Strong business and analytical judgment, with the ability to use data to make decisions and adjust as needed.
  • Background in streaming, entertainment, gaming, subscription, ecommerce, technology, or another large digital consumer business.
  • Familiarity with automation, experimentation, AI, or emerging marketing technology to improve scale, efficiency, or the customer experience is strongly preferred.
  • Passion for anime or fandom-driven entertainment is a plus.

Compensation

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.

Benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • Employer paid commuter benefit
  • Own major campaigns from strategy and concept through launch, optimization, and post-campaign learning.

Company info

  • About Crunchyroll
  • Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
  • We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
  • Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.
  • Join our team, and help us shape the future of anime!
  • 401(k) plan, with employer match
  • Pet insurance and some of our offices are pet friendly!
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This listing is sourced directly from Crunchyroll's careers page and normalized into a canonical job model.