Generalmotors

Generalmotors

Assistant Product Manager – Digital Retail Platform (DRP)

Warren, Michigan, United States of America

No sponsorshipDetected 1 day ago
FigmaProduct ManagementProject ManagementStakeholder ManagementCommunicationCollaborationAdaptability

About the role

  • Built on the principles of speed, simplicity, and transparency, the DRP unifies customer and dealer interactions across brands and retail touchpoints.
  • Do not apply for this role if you will need GM immigration sponsorship now or in the future.

Responsibilities

  • Design and deliver DRP enhancements throughout the customer journey, from discovery through purchase.
  • Own the end-to-end T3 DRP experience by identifying optimizations, managing activations, and partnering with the GM Dealer Website Choice (DWC) team.
  • Partner with the broader DRP product team to define, prioritize, and execute roadmap features across the end-to-end DRP experience.
  • Act as a bridge between GM business teams, IT teams and technology partner, enabling effective collaboration across design, development, and delivery.
  • Drive execution of enhancements through structured planning, strong meeting facilitation, risk identification and mitigation, and effective use of product management tools and frameworks.
  • As a connector across product and technology teams, this role helps shape the DRP roadmap and deliver enhancements that elevate the end-to-end digital shopping journey.
  • We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
  • We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture.

Requirements

  • Bachelor's degree in business, marketing, product management, communications, or a related field
  • 5-7+ years of experience in product management, digital commerce, digital marketing, customer experience, or closely related fields
  • Experience using data, customer insights, and digital performance metrics to identify issues, evaluate opportunities, and improve customer experiences
  • Demonstrated ability to bring structure and discipline to complex, multi-dimensional projects, balancing strategic thinking with strong attention to detail
  • Strong stakeholder management skills, including the ability to work across business, brand, dealer, and technology teams and synthesize competing priorities into clear recommendations
  • Self-driven, curious, and adaptable, with the ability to learn quickly and thrive in fast-paced, ambiguous environments
  • Storytelling skills, with the ability to synthesize complex topics into clear recommendations for senior stakeholders
  • Automotive sales, marketing, retail, and/or digital experience, including knowledge of dealer operations
  • Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment.

Nice to have

  • Understanding of the Dealer website landscape
  • Familiarity with tools such as Figma, and project management applications
  • Understanding of technical concepts such as vehicle data and inventory logic, systems integrations, APIs, and platform dependencies, with the ability to translate between engineering, data, and business teams
  • GM does not provide immigration-related sponsorship for this role.
  • Any relocation costs would be the responsibility of the selected candidate.

Benefits

  • Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
  • Benefits Overview

Company info

  • GM has built a Digital Retailing Platform (DRP) that delivers a seamless, end-to-end vehicle shopping and purchase experience for customers and dealers.
  • The platform is developed in conjunction with a technology provider experienced in automotive digital retailing.
  • From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions.

Equal opportunity

  • If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580.
  • In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Visa & Work Authorization

  • GM does not provide immigration-related sponsorship for this role.
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This listing is sourced directly from Generalmotors's careers page and normalized into a canonical job model.