Tanger
Marketing Director - Columbus
Columbus, Ohio, USA · Director
Sponsorship not specifiedDetected 90 days ago
Business DevelopmentAccountingIntellectual PropertyLeadership
About the role
- This role offers the opportunity to work both independently and collaboratively,
- Complete monthly financial forecasts managing real time revenue and expense positions, providing frequent updates to GM.
- Results should be trackable, and ROI analyzed for programs.
Responsibilities
- Monitor and maintain marketing budget, be able to account for variances and adjust plan and budget in response to real time business climate.
- Assist General Manager in developing a comprehensive strategic business plan.
- Create and/or execute national and local programs that integrate retailers, drive traffic and sales, create revenue opportunities and generate positive publicity for the center. Results should be trackable, and ROI analyzed for programs.
- Actively create and sell media, sponsorship, and programming opportunities in order to achieve personal and property sales goals, driving NOI.
- Manage the local sales process from beginning to end, including establishing a pipeline, refining sales targets and pitches and cultivating relationships with brand-appropriate partners in pursuit of center deals.
- Work with RVP of Marketing, Corporate Marketing, and media agency to develop targeted advertising and media plan.
- Garner free publicity on a local and regional level for the center through area print and broadcast resources. Prepare and distribute press releases and media alerts, as well as maintain an updated media contact list for the center's market.
- Cultivate strong retailer relations, work with General Manager to host quarterly meetings, communicate via monthly newsletter and provide retailers with the support they need to be successful.
- Develop and execute local tourism strategy to include bus and tour group programs, partnerships and cross-promotions with local hotels, resorts, and other tourist destinations. Participate in festivals, conventions, and trade shows as applicable.
Requirements
- Must be able to travel via commercial airlines.
Nice to have
- Experience in commercial real estate industry or retail environment a plus
Compensation
- Develop and execute an annual marketing plan and budget which increases center sales and traffic, drives sponsorship and media sales, supports Tanger corporate programs and positions Tanger and the center as good corporate citizens.
- Primary Business Development representative for the center, accountable for prospecting, canvassing, and closing media, sponsorship, and non-transactional revenue deals consistent with annual revenue goals as established by the Regional Manager, Marketing Partnerships.
- Support and execute on national programs such as TangerClub, TRIP Partners (if applicable) and other branded annual programs and events to drive local results.
- Competitive salary
Benefits
- Generous Suite of Medical, Dental, and Vision Benefits
- Paid PTO and Holidays
- Team Member Paid Leave Programs
- Tuition Reimbursement
- Wellness Incentives
- Group Life and Disability Insurance
- Voluntary Benefits
- Effectively communicate the benefit of Tanger Outlets and offer marketing and advertising solutions to clients.
Company info
- we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change.
- These principles come to life through our actions-we build trust, challenge the status quo, win together, and continuously push boundaries to deliver exceptional value and experiences to make it happen.
- Tanger team members are our most important asset, and we're proud to offer an environment where everyone is welcomed, respected, heard, supported, and able to thrive.
- Our emphasis on relationships, employee growth, and exciting career opportunities sets us apart.
- And our spirit of innovation, expertise, and relentless pursuit of excellence brings us together.
- At Tanger, our mission is to create shopping destinations that entertain, inspire, and bring our communities together.
- Guided by our vision to lead the evolution of shopping, we've spent over four decades innovating the retail experience as a premier owner and operator of outlet and open-air centers.
- We live our values every day: we lead with integrity, foster inclusion, and embrace innovation to drive meaningful change.
Equal opportunity
- Tanger is proud to be an Equal Opportunity Workplace.
Visa & Work Authorization
- Actively create and sell media, sponsorship, and programming opportunities in order to achieve personal and property sales goals, driving NOI.
This listing is sourced directly from Tanger's careers page and normalized into a canonical job model.