Relx
Segment Marketing Manager
Raleigh, NC
Sponsorship not specified$79k-$131kDetected 28 days ago
ComplianceContent MarketingCRMSalesLead GenerationCustomer SuccessResearchCommunicationCollaborationProblem Solving
About the role
- LexisNexis is seeking a results-oriented, commercially minded Segment Marketing Manager to focus on the Professional Services industry.
- This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment.
Responsibilities
- Develop deep expertise in the professional services industry, particularly management consulting, such as regulatory environment, buyer behavior, competitive trends, and market dynamics.
- Develop deep understanding of the customer personas, pain points, and jobs to be done.
- Develop audience-specific value propositions, messaging, and positioning for professional services buyers based on customer knowledge gained.
- Lead development of segment-specific content for use in omni-channel campaigns globally.
- Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience.
- Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
- Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
- Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.
- This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in professional services.
Requirements
- 3-5+ years of B2B marketing experience, preferably with exposure to or direct focus on the professional services sector.
- Demonstrated ability to translate industry trends into actionable marketing strategy.
- Experience working with cross-functional teams including product, sales, and marketing.
- Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage but not required
- Experience with ABM, CRM platforms, and marketing automation tools.
- Strong writing, communication, storytelling, and presentation skills.
- Self-starter with the ability to successfully lead and drive programs forward. Ability to manage multiple projects with tight deadlines and competing priorities.
- Deep curiosity about industry challenges and customer workflows.
- Strong analytical thinking and market research capabilities.
- Collaborative mindset with the ability to drive consensus across teams.
Nice to have
- Bachelor's degree in Marketing, Business, Communications, or a related field
- advanced degree a plus.
- Preferred Qualities
- Experience working in a global organization a plus.
Compensation
- Geographic differentials may apply in some locations to better reflect local market rates.This job is eligible for an annual incentive bonus.
- We know your well-being and happiness are key to a long and successful career.
- We are committed to providing a fair and accessible hiring process.
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Benefits
- We are delighted to offer country specific benefits.
- Click here to access benefits specific to your location.
Equal opportunity
- qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
- EEO Know Your Rights.
- If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
Visa & Work Authorization
- are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientat
This listing is sourced directly from Relx's careers page and normalized into a canonical job model.