Sony
Product Marketing Manager
United States, San Mateo, CA
Sponsorship not specifiedDetected 8 days ago
Data ScienceCRMResearchCollaborationProblem Solving
About the role
- PlayStation is seeking a strategic and analytically minded Product Marketing Manager, Platform Audience Planning, to help shape the future of audience planning across the PlayStation ecosystem.
- The ideal candidate is passionate about consumer understanding, audience strategy, and data-driven decision making.
- They are comfortable working across disciplines, translating complex insights into actionable recommendations, and contributing to strategic initiatives that help PlayStation better understand, engage, and grow its audiences over time.
Responsibilities
- Support Platform Audience Planning & Strategy
- Partner with the Director of Platform Marketing Strategy to develop and evolve PlayStation's platform audience planning framework.
- Support the development of the current-to-future audience strategy that informs product planning, marketing priorities, and platform growth initiatives across FY26 and beyond.
- Contribute to audience planning deliverables, recommendations, and frameworks that support cross-functional decision-making.
- Develop Audience Intelligence & Insights
- Support the development of audience mapping approaches that translate consumer motivations, attitudes, and behaviors into actionable audience segments.
- Drive Cross-Functional Collaboration
- Partner with Product Marketing, Consumer Insights, Lifecycle Marketing, CRM, Data Science, and Analytics teams to align audience planning efforts across the organization.
- Translate audience insights into actionable recommendations that support product, marketing, and business planning initiatives.
Requirements
- 5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, Market Research, Analytics, CRM, Lifecycle Marketing, or a related field.
- Bachelor's degree or equivalent
- Experience leveraging consumer research, behavioral data, and market insights to inform marketing, product, or business decisions.
- Demonstrated ability to synthesize complex quantitative and qualitative data into clear insights and actionable recommendations.
- Strong analytical and problem-solving skills, with the ability to identify patterns, trends, and audience opportunities across multiple data sources.
- Experience working cross-functionally with stakeholders across marketing, analytics, research, product, or business teams.
- Excellent written, verbal, and presentation skills, with the ability to communicate insights to both technical and non-technical audiences.
- Bachelor's degree or equivalent practical experience.
Nice to have
- Experience in gaming, entertainment, technology, subscription services, or other consumer-focused digital businesses.
- Familiarity with audience segmentation, customer journey mapping, lifecycle marketing, or audience planning methodologies.
- Knowledge of first-party data ecosystems, customer data platforms (CDPs), audience measurement, or marketing technology capabilities.
- Passion for gaming, entertainment, and understanding player behaviors and motivations.
- Success in This Role
- Curiosity about consumer behavior and a desire to uncover actionable audience insights.
- Comfort operating in evolving spaces where frameworks and processes are still being developed.
- Strong attention to detail while maintaining focus on broader business objectives.
Compensation
- At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.
Company info
- Why Sony Interactive Entertainment?
- Sony Interactive Entertainment isn't just the Best Place to Play - it's also the Best Place to Work.
- Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand.
- As a subsidiary of Sony Group Corporation, we're part of a proud legacy of innovation and excellence.
- SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual (IP) in the world.
- Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
- Product Marketing Manager
- San Mateo, CA (Collab)
This listing is sourced directly from Sony's careers page and normalized into a canonical job model.