NerdWallet

Senior Performance Marketing Manager, SMB

NerdWallet US · Senior

Sponsorship not specifiedDetected 55 days ago

SQLSnowflakeData VisualizationA/B TestingSEMGoogle AdsSalesforcePerformance MarketingCommunicationCollaboration

About the role

NerdWallet Small Business is the go-to financial resource for small businesses.
We're here to help entrepreneurs achieve their financial goals and grow businesses as big as their aspirations.

You'll operate with a high degree of autonomy while partnering cross-functionally to drive measurable business outcomes through data-informed decision making and scalable growth strategies.
The ideal candidate is both a strategic thinker and hands-on operator with deep SEM expertise, strong analytical rigor, and a passion for experimentation and continuous optimization.

Experience marketing SMB financial products, including lending, banking, credit cards, or insurance.
Familiarity with incrementality testing, media mix modeling (MMM), multi-touch attribution methodologies, or advanced measurement frameworks.
SQL proficiency with experience querying Snowflake or similar data warehouse environments directly.
Experience launching or scaling emerging acquisition channels or new growth initiatives from early-stage development through operational maturity.
We believe great work can be done anywhere.
3-6 years of hands-on SEM and performance marketing experience, ideally within financial services, fintech, or other regulated industries.
Deep familiarity with Google Ads, Microsoft Ads, and SA360, with experience managing large, complex account structures and optimizing toward measurable business outcomes.
Proficiency with analytics and business intelligence tools such as Salesforce, Snowflake, Looker, or similar platforms.

Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction

Industry-leading medical, dental, and vision health care plans for employees and their dependents
Rejuvenation Policy - Flexible Vacation Time Off + 11 holidays + holiday company shutdown
New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
Mental health support
Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
Our Nerds love to make an impact by paying it forward - Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
Be the first to test and benefit from our new financial products and tools
Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
Disability and Life Insurance with employer-paid premiums
Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)
Work from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)

This listing is sourced directly from NerdWallet's careers page and normalized into a canonical job model.