Aegworldwide

LA Galaxy, Sr Manager, Paid Media

Carson, CA · Senior

No sponsorship$106k-$130kDetected 1 day ago
A/B TestingProject ManagementSEMGoogle AdsMarketing AnalyticsGoogle AnalyticsCRMForecastingExcelLeadershipCommunicationProblem SolvingMentoringMicrosoft Office

About the role

  • Ther Sr Manager, Paid Media serves as the strategic leader for the organization's paid media ecosystem, overseeing the development, direction, and performance of all paid media efforts across search, social, display, video, and emerging digital channels.
  • This role is responsible for shaping the long term paid media roadmap, advancing in house capabilities, and driving enterprise level outcomes tied to ticket sales, fan acquisition, brand growth, and revenue performance.

Responsibilities

  • The Sr Manager also provides direct leadership and oversight to the Paid Campaigns Marketing Manager, ensuring alignment, support, and smooth execution across all paid campaigns.
  • Own the paid media strategy and long-term investment roadmap across all digital channels, setting direction that drives acquisition, revenue growth, and audience expansion
  • Lead the build out of a fully in-house paid media function, including campaign management, optimization processes, platform ownership, and reporting capabilities.
  • Manage paid search and brand bidding strategies that maximize efficiency, strengthen visibility, and drive sustained conversion performance across channels.
  • Develop and lead audience targeting and segmentation strategies that advance full funnel performance, strengthen campaign relevance and efficiency, and drive meaningful improvements in return on investment.
  • Own paid media budget strategy, forecasting, scenario planning, and investment decisions to drive performance against KPIs and revenue goals while maximizing overall organizational efficiency.
  • Provide leadership and coaching to the Paid Campaigns Marketing Manager, offering guidance, feedback, and day to day support to strengthen campaign planning, execution quality, and professional development.
  • Partner with analytics and insights teams to establish measurement frameworks, attribution models, and performance reporting standards.
  • Oversee and support the Paid Campaigns Marketing Manager and provide strategic direction across creative, content, and marketing teams to ensure campaign messaging, assets, and GTM (Go to Market) initiatives are fully aligned and executed cohesively across channels.
  • Establish and oversee optimization frameworks, experimentation models, and performance standards that strengthen campaign effectiveness and drive measurable improvements in efficiency, revenue outcomes, and return on ad spend.

Requirements

  • BA/BS Degree (4-year): Digital Marketing, Marketing Analytics, Paid Media or related marketing field
  • Exceptional communication skills with the ability to clearly present complex data, technical concepts, and strategic recommendations to both technical and non-technical stakeholders, including executive leadership.
  • Strong understanding of paid media strategy, campaign optimization, audience targeting, and performance measurement across digital channels.
  • Hands-on experience with paid media platforms including Google Ads, Meta, YouTube, TikTok, LinkedIn, and related advertising tools.
  • Experience with tracking, attribution, pixel implementation, and campaign reporting across digital marketing ecosystems.
  • Strong analytical and problem-solving skills with the ability to translate campaign performance data into actionable insights and recommendations.

Nice to have

  • Related work experience
  • Proven experience creating, managing, and optimizing integrated paid media campaigns across search, social, display, video, and programmatic channels within an in-house marketing environment.
  • Experience managing paid media budgets, pacing, forecasting, and performance optimization to maximize efficiency and return on ad spend (ROAS).
  • Experience identifying business opportunities, analyzing campaign and audience performance, structuring insights, and delivering data-driven recommendations to stakeholders and senior leadership.
  • Experience leveraging audience segmentation, retargeting, and lifecycle marketing strategies to improve campaign relevance, conversion, and fan engagement performance.
  • Experience partnering cross-functionally with creative, marketing, ticketing, analytics, partnerships, and operations teams to align paid media initiatives with commercial priorities and integrated campaign plans.
  • Familiarity with analytics and marketing technology platforms including GA4, Meta Business Manager, Google Ads, Google Tag Manager, CRM/CDP platforms, and dashboarding tools preferred.
  • Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.

Compensation

  • Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world.

Benefits

  • This position is eligible for a bonus under the current bonus plan requirements.

Visa & Work Authorization

  • We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activ
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